Besides creating the best conditions for users to complete their tasks, it’s important to map their motivation to convert their good intentions into tangible outcomes. When UX combines motivation with users’ ability and triggers, it gets easier to persuade them to perform an action. In this article, we’ll explain from a psychological perspective what drives behaviour, and we’ll share three tips on how you can use these insights along with UX best practices to change your users’ behaviour — and count on the formal model Fogg’s to help you structure research and design processes to ensure that users’ needs are considered.
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Any experienced traveler will tell you that some companies do it better than others. To find out, let’s take a closer look at a few airline websites from around the world. With this article, we start exploring various industries and study the current state of front-end, UX and performance of relatively complex websites. First up are airline websites. Some sections of the article were written by the editorial team. We’d love to hear your flights booking experience in the comments to this article! Along the way, Joshua Johnson will discover the critical steps of booking air travel and how they’re presented by different companies.
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In record time, our smartphones have become indispensable, and as mobile technology has become integrated into nearly every aspect of our lives, our smartphones are shifting from device to dependency. But while it’s now clear that we are locked in an intense relationship with our smartphones, one has to wonder why this courtship hasn’t turned into a love triangle with tablets. What is it about our smartphones that makes them so attractive? And why is the addiction we feel toward them so much stronger than to our tablets?
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There has been a slight change in the UX Design editorial team. We’d like to introduce you to our new editor, Chui Chui Tan, who will continue to publish high-quality articles in this section.
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Dmitry Fadeyev examines how the desire to build a large audience by giving away your products and services free of charge can cause conflicts of interest. Spoiler alert: Free products themselves are not the problem.
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In this second part, Jeff Gothlef covers challenges related to hiring: a central point of impact to build and grow a successful user experience team.
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Jason Gross explores how to take everything we have learned in design about color theory, lines, shapes and visual movement and apply it to our content in a way that supports the conversion of a goal or delivery of a message.
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In this first part, Jeff Gothelf looks at the type of culture that would support a strong UX component in the agile process and how to structure the organization so that designers are most effective and are able to thrive.
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Dissonance occurs when something disrupts your consonance. Go through this post to know why you should use dissonance as a new way to design and write.
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Context is a critical component of effective messaging. Danny Iny brings us the 6 + 1 model that involves information that AIDA lacks. Ready to dive in?
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