Today, many apps make assumptions about user preferences based on personal data. They use this information to make decisions on your behalf, without any direct input from us. This type of design pattern, where user choice is removed, has recently been coined “anticipatory design”, which leverages data on user behavior to automate the decision-making process in user interfaces. Despite the good intentions imbued in anticipatory design, though, automating decisions can implicitly raise trust issues . In this article, Graeme Fulton will look at how you can give people confidence in the decisions made for them by using “light patterns,” which ensure that user interfaces are honest and transparent, while even nudging users to make better decisions for themselves.
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“The Smashing Book #5 has completely changed the potential for books around the web. It dives deep into a topic and continues to dive deeper until you feel as though your brain might explode from the knowledge. The bar has been raised significantly.” For this article, we asked Paul Scrivens if he wanted to review our latest book, Smashing Book #5. Thank you Paul!
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Today, people seek out information quickly, and cards serve it up well, regardless of device. Most of you probably have a better understanding why card-style design is so popular and will continue to increase in popularity. This trend won’t end anytime soon. Cards are here to stay and continue to be an essential part of app design. In this article, Nick Babich will explain what cards mean to UI designers, and he’ll review three popular card-based services.
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With the tools getting more user-friendly and affordable, virtual reality (VR) development is easier to get involved in than ever before. Our team at Clearbridge Mobile recently jumped on the opportunity to develop immersive VR content for the Samsung Gear VR, using Samsung’s 360 camera.
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If there is one thing that will stand the test of time, it’s thumb placement on mobile devices. This makes consideration of the “thumb zone”, a term coined in Steven Hoober’s research, an important factor in the design and development of mobile interfaces. In this article, Samantha Ingram will share the knowledge she’s acquired about the thumb zone and how to apply its rules to navigation, cards and swipe gestures.
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There are several actions you should take when improving an app engagement, but one of the most crucial is to get up close and personal with users. If you don’t segment and personalize your users’ journeys, then you should expect lower rates of conversion and retention. Understanding the individual user’s journey and how they are using the app overall is key to personalizing your mobile app experience. Mobile users have high expectations of the mobile experience and brief attention spans, so careful personalization and in-context awareness are crucial for effective communication and engagement with them.
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Skilled UX design is aerodynamic. Any bumps on the way will drag the whole plane down. Designers need to cater to their users any chance they get, so don’t make them think any more than they have to. In this article, Danny Halarewich will share some tips to reduce cognitive overload, such as using a range of content types and structured page composition to avoid visual clutter, or to remove redundancies wherever you can. Also, keep an eye out for ways to minimize the number of steps users must take or the amount of effort they must expend.
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The team behind Adobe’s new prototyping tool Experience Design (Adobe XD) uses prototyping as a method to test new features before they make it into the program. In this article, Demian Borba will share some insights into how the team uses prototyping to build and improve Adobe XD, and make prototyping more efficient for designers. A prototype is an extremely powerful tool to help teams “see” more, experience more, “fail” more, learn more and, in the end, pivot faster to where the secret for success is.
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A team must be able to respond quickly to feedback on their product from clients, project managers and developers. A style guide ensures that your project doesn’t encounter serious problems when you implement the initial design. In this article, Nick Babich will review the process of creating a style guide, the process of handing off a design, and collaboration across the whole team. He’ll also walk through an example workflow, demonstrating how developers and designers can improve cross-team communication and drastically reduce iteration time.
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Many people think localization is as simple as translating in-app content and app store pages. It’s more complex than that. In this article, Bruce Wong and Anna Pratskevich will look at the top Chinese apps, including local market leaders such as Dianping, the Yelp of China, and the few US apps that are successful in China, such as the NBA app and Uber, and discuss how content, graphics and tone can make or break an app’s success, providing you with a few valuable tips to get you started on the right path.
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