A business loses potential customers as they move closer to the purchasing stage. Improving the user experience can reduce this loss by removing unnecessary barriers to shopping online.
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Dickson Fong shares the S.M.A.R.T. goal-setting criteria for defining user and business goals. Don’t try to create a good user experience… Create a S.M.A.R.T. one.
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Interaction design is a multi-faceted discipline that links static communications together to form an experience. In this article, Jeff Gothlef explains the basic principles of this discipline to understand and implement in your next project.
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The experience your customers have with your company will determine whether they stick or switch. Des Traynor brings some ideas on how to test your customer relationships.
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Luke Wroblewski shares some examples of how something like logging into websites, could benefit from new ideas and design improvements.
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In this article, we’ll discuss performance in relation to design and present seven guidelines that can help shape design decisions related to performance while accounting for the needs of end users and businesses. These guidelines are based on the experiences of our teams in designing native mobile apps for a broad product portfolio and on multiple mobile platforms.
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In this article, we’ll discuss performance in relation to design and present seven guidelines that can help shape design decisions related to performance while accounting for the needs of end users and businesses. These guidelines are based on the experiences of our teams in designing native mobile apps for a broad product portfolio and on multiple mobile platforms.
Read more…
Richard Shepherd dives into how the Nike Better World website was made. Learn how it was put together, and then use similar techniques to create our own parallax scrolling website.
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