Looking around for that checkout link, having to fill out registration forms and then being told the product is out of stock isn’t going to make your day. Spend a little bit of time fine tuning your checkout process and polishing off the user experience and you’ll be rewarded with happier customers and more sales. Here are 12 useful tips to help you do just that.
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If you’ve managed to sell a product to a customer, use this opporunity to present further attractive offers to the customer. The topic “behavioral targeting”, a technique that uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that customers. Many advertisers believe that this technique can dramatically help to boost the conversion rate.
Behavioral targeting is probably currently the most discussed advertising strategy. However, it is not clear if it possible to derive some meaningful customers’ preferences and future behavior out of the earlier purchasing history. Wrong adjustments – based upon the browsing history – can significantly decrease the conversion rate as well.
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In eCommerce usability improvements usually have a huge impact on conversion rates. However, usability doesn’t only mean better visual guide or better site hierarchy. It also means a better communication with potential customers using a professional, trustworthy design, delivering the right information at the right time and communicating with users instead of throwing ad-slogans at them.
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Sometimes small changes can have huge effects. Concerning conversion rates, which is the proportion of website visitors who submit their contact information or make a purchase, better Web design leads directly to greater revenue.
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Last week we presented 8 Useful Tips To Help Your Website Convert – we discussed various rules and guidelines from marketing, such as subliminal suggestion, prevention of choice paralysis, AIDA-principle, attention guide and the Gutenberg rule. The main idea was to help designers and developers create a design that would help the site to grow and become a success the financial point of view.
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As we see more and more businesses move their services online, and even more that begin their life on the Web, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren’t enough to sell the products or services on offer. For that, you need to introduce the element of marketing.
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When was the last time you called customer support because you were having problems checking out online? Probably never! Cart abandonment rate is at around 60%, and most of it happens before the user even begins the checkout process. Sometimes, convincing your customers to trust you is your biggest challenge.
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Craigslist is obviously one of the most popular websites in the world, and each month it serves millions of users who post and view classified ads on the website. At the time this article was written, Craigslist was ranked as the 28th most-visited English-language website in the world by Alexa. Despite the fact that Craigslist receives such a huge amount of traffic each month, it is also criticized for its design, which seems to be at least 10 years out-of-date.
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By now, all good designers and developers realize the importance of usability for their work. Usable websites offer great user experiences, and great user experiences lead to happy customers. Delight and satisfy your visitors, rather than frustrate and annoy them, with smart design decisions. Here are 9 usability problems that websites commonly face, and some recommended solutions for each of them.
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Last week, we presented 10 Useful Web Application Interface Techniques, the first part of our review of useful design trends in modern Web applications. Among other things, we highlighted embedded video blocks, specialized controls and context-sensitive navigation. We also encouraged designers to disable pressed buttons, use shadows around modal windows and link to the sign-up page from the log-in page.
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