It has been said that “we read best what we read most”. This quote was used as a type specimen in Emigre magazine in the late 1980’s by Zuzana Licko. It was written in defense of her typefaces, whose elemental shapes—designed with the strictures of the early HP laser printer in mind—challenged the commonly held notions of what made typefaces legible.
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In 2011 we saw the rise in popularity of two relatively new trends: responsive Web design and the use of HTML’s canvas. While some websites had experimented with both, in the last 12 months we’ve seen these trends move from the fringes firmly into the mainstream.
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As a Japanese person living in Europe, I’m sometimes asked: “Japanese is a difficult language, isn’t it?”. Those asking are often surprised when my answer is a simple: “No, actually, it’s not.”.
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Before the very first page of a book has been read, you’ve already analyzed it in countless ways without even noticing. The paper stock, the thickness of the binding, the aroma, the color of the type and even the texture of the cover; the very character of the book is being dissected by the hand and eye at every moment.
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Do you know what makes a design good? Is it merely an opinion, or is there something more to it? Breaking design down seems like such an abstract thing. Even the designers who are able to create thought-provoking work seem purely talented and have natural abilities that can’t really be nailed down to a process. But what if there were principles that captured why design and art worked the way that they do?
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In his book, The Paradox of Choice, Barry Schwartz comes to an interesting conclusion involving human choice. “People choose not on the basis of what’s most important, but on what’s easiest to evaluate.”
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Texture overuse has left a bad taste in the mouths of designers, but the truth is that it is a simple and effective way to add depth and increase the effectiveness of websites. Read this post to know how to use textures in design.
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The ability to logically justify our designs is a skill many of us lack, and this is the heart of the challenge that Paul Boag brings you. Get ready to face it, and improve the quality of your work.
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Discover some strategies to make your launch page more intriguing and shareable to grow your user numbers. In this article, Simon Schmid outlines some best practices and examples of successful viral launch pages.
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