It’s hard to define design. We have a broad range of definitions to choose from: design refers not only to graphic design, but to design strategy, too. It is used in a variety of industries, such as engineering, architecture and Web design.
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Many e-commerce sites these days tend to be loaded down with too much information on their landing pages. The reasoning for cluttered e-commerce sites is simple: the more information you can cram on the page, the more the user will buy. Unfortunately, web buyers are a finicky bunch.
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Look at what you’ve made. Beautiful, isn’t it? But does it work? For whom does it work? Of course you can use it, but can anyone else? In short, is it functional?
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Last week we have presented first findings of our web forms survey. The main objective of the survey was to provide designers and developers with some intuition of how effective web forms are designed; we also presented some guidelines of how an effective and user-friendly web form can be achieved.
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When it comes to web design too often perfect, colorful and boxy designs make the cut; however, the reality is different as it is hard to find objects with a perfect shape and a perfect color in our daily routine. To achieve a unique and communicative design we need to consider more creative approaches. For instance, we can draw sites by ourselves — or at least some parts of it.
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Quotes are used to emphasize excerpts of text. Since users almost never read but scan we need to provide them with some focus anchors to fix their attention to the most important parts of our articles. Furthermore, quotes are always used for testimonials and sometimes for blog comments. They can be styled using graphics, CSS and a little bit of JavaScript. Sometimes, creative dynamic solutions can be applied as well.
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Effective web design doesn’t have to be pretty and colorful — it has to be clear and intuitive; in fact, we have analyzed the principles of effective design in our previous posts. However, how can you achieve a clear and intuitive design solution? Well, there are a number of options — for instance, you can use grids, you can prefer the simplest solutions or you can focus on usability. However, in each of these cases you need to make sure your visitors have some natural sense of order, harmony, balance and comfort. And this is exactly where the so-called Divine proportion becomes important.
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Web design-related forums are a place where you interact with other designers, exchange ideas or discuss your first drafts. When you have a problem, you can post the issue, and then receive feedback on possible design or coding solutions from community members. This interaction is a great way to establish contacts and build relationships. Forums are used for networking and marketing purposes. They are practical places to solve problems and can serve as a form of social diversion.
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There are some basic approaches, guidelines and goals to consider when working with type on the Web. Overall, the medium of Web typography involves readability, accessibility, usability, and brandability. On the Web, these aspects function together to accomplish design’s goals of communication and user interaction.
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Grid systems bring visual structure and balance to site design. As a tool grids are useful for organizing and presenting information. Used properly, they can enhance the user experience by creating predictable patterns for users to follow. From designer’s point of view they allow for an organized methodology for planning systematic layouts.
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