A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability.
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When was the last time you made a decision? A big one. What was the outcome? Was it good, and how did you get to that outcome? Every day we all make plenty of decisions without a thought to how we structure them or the basis on which we make them. We simply make them. We’re lucky that we work in an industry in which erroneous decisions may have serious financial consequences but rarely, if ever, costs lives.
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In Part I we skimmed the surface on a few points regarding when an image becomes an illustration. But, of course, this knowledge isn’t very useful if we don’t know how to apply it to our work when the pencil hits the paper! Or, stylus hits the tablet, whatever it is you do.
In this second part of the article, I’d like to share some of these practices that have been invaluable to me as an illustration student, and ones that I will carry with me for a long time to come.
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Hacker attacks across the web are getting more sophisticated every day – after all, they have to. With the increased sophistication of anti-virus protection, firewalls, and application-based updates, hackers who want to stay in business have needed to get more creative. And they have, responding with increasingly sophisticated attacks that have forced the online security industry to scramble to keep up.
So how do the hackers stay ahead of the security experts? One reason is obvious – if they didn’t, they’d be out of a job. Another reason is institutional – a lone hacker working in a basement will be more innovative and faster moving than a large software company, thus more likely to come up with effective hacks.
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“Art” is something philosophers have spent centuries trying to define, sadly with no satisfactory result (a debate that is far beyond the scope of this article). But illustration, while it covers a broad range of image-making, does have very distinct meanings, and it is very different from just artwork.
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When I left my job almost 2 years ago to start my own graphic design business, there were a few, let’s say, surprises. The biggest of which was that the majority of my time was being spent running the business, and not actually designing. It is quite difficult to put a number to it, but as a rough guess, I spend around 30% of my time designing. The remaining 70% is spent on other activities such as; advertising, sending emails, tracking expenses, invoicing clients, having phone conversations, writing articles, solving problems, etc.
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Why the Lucky Stiff was one of the brightest and most inspiring programmers in activity. He became famous through a series of blogs and through the incredible amount of open-source projects that he maintained over the course of more than seven years.
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There is little doubt that WordPress is one of the most popular blogging and content management platforms out there today. This is not an article about WordPress, though, but rather a more general musing on one of its thought-provoking taglines: “Code Is Poetry.”
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I’m not the best web designer or graphic designer out there and I don’t claim to be, but I do have experience in getting jobs in the industry. I’ve worked for all kinds of companies since graduating from high school. I’ve worked as a web designer, graphic designer, and also a front-end developer. In this article, I’d like to share with you some pointers that have helped me in my job interviews.
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A grid at its barest is nothing more than a series of intersecting horizontal and vertical lines spaced at regular intervals, but its innate propensity for creating order out of chaos makes it one of the most powerful tools at a designer’s disposal. If you want to reap their benefits of grids on your next project but are unsure of the specifics, this article is for you.
Grids are everywhere in our society, and have been for centuries, as this city plan for Washington, DC drawn in 1792 by Charles L’Enfant demonstrates. If you’re even vaguely acquainted with the fundamentals of graphic design, you’ve probably worked on some kind of a grid or at the very least seen examples of grid-based layouts. Grids are an established design tool, and a wealth of knowledge exists in the literature discussing the theory of grids and extolling their benefits. I will make no attempt to summarize them here (if you want a good primer on grid theory, have a look at this piece by Mark Boulton).
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