CategoryAnalysis

August 30, 2018 — In order for a product to succeed, designers should know their competition and collect as much data as possible. This data helps to create a solid product that users will actually want to use, rather than a product we want or imagine. Competitive analysis is one of the ways to get this data and to create a user-friendly product. No prior knowledge of the topic is needed because in this article, Mayur Kshirsagar will be explaining what the term means and how to perform a competitive analysis as you go. Read more…

May 4, 2018 — UX professionals are constantly pressured to reduce the time they need to conduct UX research. Find out which techniques and ideas can make the user research process more transparent and collaborative. In this article, Zoe Dimov will take a closer look at some challenges and propose a new approach known as ‘FAST UX’ in order to solve them. This is a powerful tool that you can use to speed up UX research and turn stakeholders into active champions of the process. Read more…

December 28, 2017 — Knowing who your competitors are is pointless unless you do something with that information. Learn how to build your own competitive analysis matrix that organizes your collected information into useful, usable data. In this article, Amanda Short elaborates how you can start improving your mobile app today. Read more…

March 30, 2017 — Quantitative research methods come with effective statistical techniques for determining a sample size. Qualitative research methods currently have no similar commonly accepted technique. Yet, there are steps you should take to ensure you have collected and analyzed the right amount of data. In this article, Victor Yocco will propose a formula for determining qualitative sample sizes in user research. He’ll also discuss how to collect and analyze data in order to achieve “data saturation.” Finally, Victor will provide a case study highlighting the concepts explored in this article. Read more…

March 11, 2014 — A powerful report combines data gathered from a variety of sources, such as interviews with users, and analysis of the website’s analytics. The goal is to put the key insights from your research of a website into a single document. For this article, Kyle Larson created a fictional Widgets website, which you’ll work on to build a data report. Read more…

December 9, 2013 — Businesses are learning new ways to leverage data to improve themselves on a daily basis. They’re realizing that data collection and data analysis have a measurable return on investment, and decision-makers are asking to see them. Google Tag Manager is a relatively new system in which all of the different Google code snippets for a website or mobile application can be organized and controlled through a drag-and-drop interface in a Web browser. For this article, Drew Thomas will talk about adding Google Analytics to a mobile application, using the very future-proof Google Tag Manager to implement it. Read more…

September 10, 2007 — Many web professionals know about certain ways to focus on users. The most popular methods surely include usability tests, card sorting, personas, surveys, and watching current research, and they mean valid approaches to enable products and services that actually work. The following list aims to show some alternative methods towards more useful products. Read more…