CategoryAnalytics

November 12, 2014 — In this article, James Rosewell outlines common challenges and how to configure Google’s new Universal Analytics to efficiently overcome them, using features such as custom dimensions, enhanced link tracking and server-side data feeds. Universal Analytics is a powerful tool, and it is prepared for a world in which designers get a single report of all interactions, including for websites, native applications and real-world events. Happy analyzing! Read more…

October 16, 2014 — CSS is usually considered a language for applying styles to webpages. However, in this article Krasimir Tsonev will show you that it is more than that. It is also a handy tool for collecting statistics. What matters in the end is the impact for clients. Are they getting more products sold or are there more visitors for their campaign sites? The final results usually show if your project is successful. Google Analytics is a powerful way to collect data. In this article, you will see a CSS-only approach for tracking UI interactions using Google Analytics. Read more…

August 28, 2014 — As responsive design has evolved, we now more often start with the content and then set breakpoints when the content “breaks.” This means that you might end up with quite a few content-centric breakpoints and no particular devices or form factors on which to test your website. However, we need to continually monitor a design’s performance with real traffic. Content-centric breakpoints are definitely the way to go, but they also mean that monitoring your website to identify when it breaks is more important. In this article, Jon Arne Sæterås and Luca Passani will demonstrate how WURFL.js and Google Analytics can work together to show performance metrics across form factors. No more guessing. Read more…

March 3, 2014 — What practical steps can you take to make your brand more approachable for mobile users? While general statistics are useful for demonstrating the value of designing with mobile in mind, they don’t provide the guidance necessary to understand precisely how users will interact with a particular brand on their phone. Google Analytics offers a number of free features for incredibly detailed analysis of mobile activity, with the ability to easily compare to desktop activity. Read more…

December 9, 2013 — Businesses are learning new ways to leverage data to improve themselves on a daily basis. They’re realizing that data collection and data analysis have a measurable return on investment, and decision-makers are asking to see them. Google Tag Manager is a relatively new system in which all of the different Google code snippets for a website or mobile application can be organized and controlled through a drag-and-drop interface in a Web browser. For this article, Drew Thomas will talk about adding Google Analytics to a mobile application, using the very future-proof Google Tag Manager to implement it. Read more…

April 2, 2012 — Whoever works with analytics on a day-to-to-day basis knows how important it is to have a continuity with the data. Any slip might be fatal: data can disappear, trends misunderstood and jobs lost. Losing data can have long-lasting consequences, as very often it isn’t possible to reprocess the data—so what is lost cannot be recovered. Read more…

July 16, 2009 — Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers. Read more…