As Web designers, developing websites that work well on mobile devices is an important aspect of the work we do. And selling a responsive design is no different than selling anything else. It all starts with solving problems. For this project, we highlighted the benefits of a responsive approach beyond the familiar benefit of support for mobile devices that we normally mention to prospective clients. Here are some of the key points we made in discussing the value of a responsive approach for a website without an obvious need for mobile support.
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In this article, we will discuss several recent such experiments, with special focus on new forms of storytelling, as well as new business models for publishers — a fascinating recent trend called “subcompact publishing” will be our main reference.
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Jeremy Girard has had the opportunity to lead various Web design and development teams, including a number of professionals fresh out of school. Along the way, he learned some valuable lessons. So, he decided to make a list of some of those lessons, as a way to remind himself of what he needed to do to make sure his designers had the resources needed to succeed. Many of these lessons were actually common sense, and these common-sense lessons are exactly the ones that are easy to neglect and that we often need to be reminded of.
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Simon Schmid has been fascinated by little things that make a big impact on the web, which is one of the reasons why he started blogging about these details. Some of the recurring topics early on were the strategies that creators use to expand the reach of their websites, the campaign page and launch and landing pages. In this post, you’ll learn what to look out for when creating your own small campaign.
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We have gotten serious about asking how to better serve users, which reflects a significant change in the designer’s skill set. Designers will use the same tools they have always used, but they are now responsible for more than just the interface. Whether or not a designer calls him or herself a product designer is beside the point; to remain relevant, they need to master these new user-centered values and processes.
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A viral app is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising. No one trusts ads, and they cost too much for developers anyway. But humans have shared stories since we’ve been using rocks as tools. We’re naturally built for viral sharing. But getting your app to spread faster than celebrity gossip requires strategizing a world of social interaction inside your app.
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What’s the point in creating a beautiful, valuable app if no one knows about it? Today we’ll focus on how to get a head start with email marketing by wrangling testers, staying in touch with users and successfully building hype for your app. Then, we’ll move on to how to announce the launch and measure results. While this article isn’t heavy on coding and development, you’ll find an assortment of practical suggestions that you can apply to your projects.
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We all make mistakes. Whether in our design and development work or just in life in general, we all do it. Thankfully, even the biggest mistakes carry valuable lessons. In this article, Jeremy Girard will share stories of some of the missteps he had made in the course of his career and the lessons he’d learned in the process.
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A digital strategy is not as intimidating as it sounds. It is just a document outlining how your client should handle the different aspects of digital from the website and mobile to email. It doesn’t need to cover everything in huge depth, but instead should establish some general approaches to these different areas. This post will provide you with a crash course on where to start and what kinds of things to include. I hope it proves useful.
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Part two of our journey is all about marketing. Even the coolest app in the world is doomed to swiftly descend into the abyss of obscurity if no one knows about it, but it turns out that you don’t need a huge marketing budget to get into the top 10 in the App Store. Get out there and build something great!
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