CategoryBusiness

June 9, 2020 — Right questions don’t simply roll off the tongue, but it’s a handy skill everyone can train. The following pieces of advice will help you to formulate questions that foster reliable answers from your users and clients. Slava Shestopalov will talk about 12 kinds of questions explained with examples. The first part includes six frequent mistakes and how to fix them. The second part presents six ways to improve decent questions and take control of difficult situations. Read more…

June 4, 2020 — Getting a client or stakeholder to approve a design concept can be challenging. However, testing can make it easier, as well as ensuring you have the right solution. In this post, Paul Boag will explore some of the advantages testing design concepts can provide to us as designers, and demonstrate that you can do it cheaply and without slowing down the delivery of the overall project. Let’s begin! Read more…

June 2, 2020 — Whether we are designers, marketers, entrepreneurs, or product owners, we are all in the same boat. We want to give users a good experience, but we also need them to take action. Meet “Click!”, our new practical guide on how to build trust, increase conversion and boost business KPIs effectively — without alienating people along the way. Written by Paul Boag. Jump to table of contents and get the book right away. The printed books have arrived, and they are shipping now! Read more…

May 12, 2020 — How, then, do we encourage users to act? By establishing trust with small commitments, at the right time, and in the right order. Click! explains how to do just that. Meet our new practical guide on how to build trust, increase conversion and boost business KPIs effectively — without alienating people along the way. Written by Paul Boag. Coming up in June. Jump to table of contents and get the book right away. Read more…

May 5, 2020 — The cat is out of the bag! Meet SmashingConf Live (Aug 20–21), our very first online conference. For SmashingConf Live, our new online conference, we don’t want to replicate in-person experiences online. Instead, we’ve designed an entirely new conference experience, focusing around interactive live sessions and discussion zones where you actively shape what happens next, and learn along the way. Read more…

April 24, 2020 — Whatever stage you’re at in your career, coding collaboratively is one of the best uses of your time. With remote working on the rise, there’s never been a better time to practice pair programming and embrace Agile development. Read more…

April 9, 2020 — All search engines share the same purpose: to organize the web’s content and deliver the most relevant, useful results possible to search queries. How they achieve this has changed enormously since the days of Lycos and Ask Jeeves. Google alone uses more than 200 ranking factors, and those are just the ones we know about. Retrofitting search engine optimization only gets you so far. As metadata gets smarter, it’s more important than ever to build it into the design process from the start. Read more…

February 28, 2020 — The word “SEO” holds a lot of weight. We know how critical it is to the success of a website and, yet, it often becomes one of those things that’s left until the very end of a web design project to deal with. Or, worse, it’s pushed onto one person’s plate who likely isn’t capable of doing all that needs to be done. SEO should be a team sport — and that’s what today’s post is all about. Read more…

February 17, 2020 — Does your website have a mascot that the audience isn’t responding well to or that outright hates it? Or maybe your new client has brought along a mascot that you’re unsure about? If a mascot’s design or messaging isn’t on point with an audience, there’s no sense in keeping it as is and losing business over it. Today, Suzanne Scacca is going to give you four options for turning your hated brand mascot into one the people love. Read more…

January 24, 2020 — How do we know if we are truly impactful as a design team? Are we seen as a vehicle to deliver a solution that moves a needle? The business value of design has been proven at scale by the McKinsey Design Index. and the study shows the best design performers increased their revenues and shareholder returns at nearly twice the rate of their industry counterparts. It’s time to empower our design teams and give them one voice to show how and when design really adds value. Read more…