Prospective clients are not easy to say “yes” to. You worry that your profit margins will be slim — if you end up making any money at all. But what if there were a site builder solution built specifically for that purpose? In this article, Suzanne Scacca will tell you eberything about Sitejet. With Sitejet, you’ll be able to easily collaborate with your team and customers to build, manage and launch websites in record-time. If you’ve ever felt bad about turning away small businesses, Sitejet makes it possible for you to start saying “yes” to them.
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When customers interact with your brand, they’re not aware of what’s going on backstage, and there is no reason they should. All they perceive is the play you’re presenting, the story you’re sharing, and the solution it represents for them. There is only one brand experience. At the end of the day, customers are not tasting individual ingredientz, they’re eating the entire meal. At once. In sit-downs that keep getting shorter. When the individual actors go off script, as great as they might sound solo, the brand experience breaks.
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Email is a great tool for, first, acquiring leads from a website and, later, converting and retaining them. But just as you now approach web design with a mobile-first mentality, the same switch should occur as you design email marketing campaigns for your clients. If users are more likely to open email on mobile and we know that opened emails convert at a higher rate than those that go unopened, wouldn’t it make sense for designers to prioritize the mobile experience when designing emails? In this article, Suzanne Scacca brings you some facts and tips you need to know for designing mobile-first emails.
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While building a strong customer culture takes a multi-prong approach, workshops are fun and easy — perfect for jumpstarting a sluggish culture and giving participants the thinking tools necessary to filter decisions through the customer lens. In this article, Claire Mason has documented the process around four types of workshops that you can use to drive customer-centricity in your own companies. The workshops are divided into two categories: “general” and “project-specific”. General refers to workshops that are designed for anyone to participate. Project-specific workshops are best run with a particular, actionable outcome in mind.
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The web is wonderfully diverse and unpredictable because of wonderfully diverse people shaping it. In this new series of short interviews, we talk to interesting people doing interesting work in our industry and sharing what they’ve learned. Today, Vitaly Friedman talks to Brad Frost, author of the book Atomic Design that introduces a methodology to create and maintain effective design systems.
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The web is wonderfully diverse and unpredictable because of wonderfully diverse people shaping it. In this new series of short interviews, we talk to interesting people doing interesting work in our industry and sharing what they’ve learned. Today, Vitaly Friedman talks to Phil Hawksworth, a front-end engineer who is now focusing on developing strategies for JAMstack technologies to make building for the web simpler, faster, and more secure.
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In this new series of short interviews, we talk to interesting people doing interesting work in our industry. Today, we are pleased to feature Jenny Shen who is a UX Consultant and has worked with numerous startups and brands including Neiman Marcus, Crate&Barrel, eBuddy, IBM, TravelBird and Randstad. She is interviewed by Jason Pamental, who has already spoken at our San Francisco conference. Jason is a strategist, designer, technologist, and author of Responsive Typography from O’Reilly.
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In this new series of interviews, we try to highlight interesting people doing interesting work and sharing some of the challenges and lessons they’ve learned along the way.
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Design involves decisions, and those decisions are often flawed because our brains are wired for survival. The same brain features that literally helped us survive in the wild do not serve us well in the 21st-century workplace. In this article, Eric Olive will identify four decision-related traps that impede good design and offer techniques for avoiding these traps. These decision traps are based on research conducted by psychologists, neuroscientists, molecular biologists, and behavioral economists including several cited here.
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It might feel like there are some things outside of your control as a web designer or developer. Like web hosting. But what if you had a say in it? Would you know how to best advise your clients on making the right choice for the future of their website? Today, we’re going to explore Plesk VPS hosting as an option. In the following article, Suzanne Scacca is going to show you why clients need the power of VPS hosting behind the websites you design for them. And why you — the administrator — need a tool like the Plesk control panel to manage it.
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