Product pages for e-commerce websites are often rife with ambitious intentions: Recreate the brick-and-mortar shopping experience. Provide users with every last drop of product information. Build a brand persona. Establish a seamless checkout process.
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As an entrepreneur who has been on the client’s side of the design and development process, I’d like to discuss the thought process of the client, as well as some effective ways to interact with them. For example, why do they ask for Shakira music on the home page? And how do you respond to that.
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Dissonance occurs when something disrupts your consonance. Go through this post to know why you should use dissonance as a new way to design and write.
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Context is a critical component of effective messaging. Danny Iny brings us the 6 + 1 model that involves information that AIDA lacks. Ready to dive in?
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The path of every project will be unique, as will be the conversations that guide it. What we can do, however, is plan for more productive conversations, using approaches such as the ones Darren Gergahty explores in this post, to guide the process along.
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Has the @ symbol lost its meaning as an address, and instead become the signifier of a Twitter name? Felicity Evans believes that we need to reconsider our approach to email and understand that it can be a powerful tool when leveraged correctly.
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Marshall McLuhan’s phrase sums up that the medium through which we choose to communicate holds as much, if not more, value than the message itself. Jason Gross shares why understanding the meaning behind this theory revolutionized the way he approaches Web design.
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Sue Smith goes through a few tips and techniques that can make working with other people’s code more productive. Whether you’re a software developer or a Web designer who does a bit of coding from time to time this article offers you ways to learn to see unfamiliar code as an opportunity.
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Cassie McDaniel goes through what designers and developers have in common to think better ways to collaborate and work together. Elegance and efficiency, teachability, and more.
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