CategoryDesign

July 10, 2025 — The Wizard of Oz method is a proven UX research tool that simulates real interactions to uncover authentic user behavior. Victor Yocco unpacks the core principles of the WOZ method, explores advanced real-world applications, and highlights its unique value, including its relevance in the emerging field of agentic AI. Read more…

July 1, 2025 — Bridging the gap between user research insights and actual organizational action — with a clear roadmap for impact. Read more…

June 25, 2025 — As online scams become more sophisticated, Carrie Webster explores whether good UX can serve as a frontline defense, particularly for non-tech-savvy older users navigating today’s digital world. Read more…

June 4, 2025 — What’s the best way to make your SVGs faster, simpler, and more manageable? In this article, pioneering author and web designer Andy Clarke explains the process he relies on to prepare, optimise, and structure SVGs for animation and beyond. Read more…

June 3, 2025 — Designers love to craft, but polishing pixels before the problem is solved is a time-sink. This article pinpoints the five traps that lure us into premature detail — being afraid to show rough work, fixing symptoms instead of causes, solving the wrong problem, drowning in unactionable feedback, and plain fatigue — then hands you a four-step rescue plan to refocus on goals, ship faster, and keep your craft where it counts. Read more…

June 2, 2025 — Designing for neurodiversity means recognizing that people aren’t edge cases but individuals with varied ways of thinking and navigating the web. So, how can we create more inclusive experiences that work better for everyone? Read more…

May 27, 2025 — What’s the difference between data, findings, and UX insights? And how do you argue for statistical significance in your UX research? Let’s unpack it. Read more…

May 21, 2025 — While there are plenty of ways that CSS animations can bring designs to life, adding simple SMIL (Synchronized Multimedia Integration Language) animations in SVG can help them do much more. Andy Clarke explains where SMIL animations in SVG take over where CSS leaves off. Read more…

May 15, 2025 — Remember that last team brainstorming session where you were supposed to generate a long list of brilliant ideas? How many of those ideas actually stuck? Did leadership act on any of those ideas? In this article, Eric Olive challenges the value of exercises like brainstorming and explores more effective methods for sparking creativity to improve design and enhance the user’s experience. Read more…

May 14, 2025 — What if you could take your CSS animations beyond simple fades and slides — adding an extra dimension and a bit of old-school animation magic? In this article, pioneering author and web designer Andy Clarke will show you how masking can unlock new creative possibilities for CSS animations, making them feel more fluid, layered, and cinematic. Read more…