CategoryDesign

April 9, 2021 — UX practitioners can play an important role in growing the UX maturity of the organizations and product teams they work with. This final article in a three-part series presents two additional tactics that are critical for achieving and maintaining higher levels of UX maturity: education of UX staff and education of non-UX staff on UX principles and processes. Read more…

April 8, 2021 — Have you ever struggled to get the green light on your design proposals? Do you feel like your design process needs to be formalized? Is the COVID19 era becoming a challenge for you when working remotely as a designer? In this article, Ismael González will show you how to get to know a methodology to document your design process, so keep reading! Read more…

April 2, 2021 — Quick, constant change is a given on the web. It is often one of its greatest strengths. As ever, though, there is a balance to find. Although longevity takes a different form online, its value is immeasurable. Read more…

March 5, 2021 — With so many great tools available, there really shouldn’t be any excuse for not testing with users these days. It is fast, easy and cheap. But we don’t even need to limit ourselves to testing. These tools also make user research and visualization easier than ever before, making them ideal all the way from discovery through prototype to post-launch optimization. Our lives as UI designers have never been easier with a host of amazing tools at our disposal. In this article, Paul Boag wants to explore some of the hidden gems he uses to test the interfaces he is involved in creating. Read more…

February 26, 2021 — Trust is at the heart of a long-term strategy of any product. There are many ways to earn it, and even more ways to lose it. In this article, Adam Fard will go through how you, as a product designer, can make sure your product nurtures and retains trust throughout every touchpoint. To do that, we’ll be borrowing some of the tricks marketers and product people have up their sleeves. Read more…

February 12, 2021 — Saul Bass is a graphic design legend. Responsible for title sequences in films like North by Northwest and Anatomy of a Murder, as well as a number of iconic posters and brand logos over the years. His work, in the words of Martin Scorsese, “distilled the poetry of the modern, industrialized world.” Film credits, brand logos, posters… Saul did it all, and the principles that informed his work are just as valuable now as they were 50 years ago. Read more…

February 3, 2021 — Tooltips are powerful design patterns implemented to enhance the design experience by providing additional information precisely when users need it. The key to designing tooltips that fit seamlessly into the overall design is to plan for them early in the design process. Specifically, designing useful tooltips requires proper timing and proper implementation. In this article, Eric Olive will show you how to design tooltips that will amplify your mobile designs and explain where mobile tooltips are most effective. Read more…

January 28, 2021 — What makes a good chatbot experience? Most people think of witty responses and machine learning, but the basis of a chatbot UX is actually rooted in content strategy. In this article Marli Mesibov will answer those questions and identify what you as a content designer can do to make your chatbot successful. A poor chatbot simply says “I’m sorry, I don’t understand” on repeat (or worse “error”.) A good chatbot feels almost-human. Learn how to develop a chatbot that sounds human and engages people. Read more…

January 15, 2021 — 2020 was anything but normal. The world has changed, and so has our role as designers. We never know what the future will bring, but ultimately we shape it, and we can contribute more positive change to the world than we often think we can. Consumers had their lives shaken up and many businesses experienced new challenges as well as opportunities thanks to the novel events of the year. Read more…

December 22, 2020 — When you’re working on a new project, what is more crucial than choosing the right features to develop? However, the exercise often turns into a spectacle of team voting. As a result, decisions change many times down the road. In thi article, Slava Shestopalov will talk about the pitfalls of popular prioritization techniques and approaches to reducing bias and disagreement. Read more…