Social media communication is unlike any other. It’s abbreviated. It’s personal. And it’s driven by visuals. Doesn’t that sound a lot like what a mobile website or PWA would benefit from? As you look for ways to improve engagement rates with your designs, consider weaving some social media-inspired elements into them. In this article, Suzanne Scacca talks about drawing inspiration from the abbreviated way in which we talk to others there. After all, mobile websites, PWAs, and native apps give us very little space to tell a story and engage an audience with it. Adopting a social media-inspired design would be helpful in quickly getting our message across on mobile screens.
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Prospective clients are not easy to say “yes” to. You worry that your profit margins will be slim — if you end up making any money at all. But what if there were a site builder solution built specifically for that purpose? In this article, Suzanne Scacca will tell you eberything about Sitejet. With Sitejet, you’ll be able to easily collaborate with your team and customers to build, manage and launch websites in record-time. If you’ve ever felt bad about turning away small businesses, Sitejet makes it possible for you to start saying “yes” to them.
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Through this unique “Inspired design decisions” series of article and webinars, Andy Clarke will change that. In the first edition of Inspired Design Decisions, Andy will “Say hello to skinny columns,” a technique which adds one extra narrow column to an otherwise conventional column grid. He explains how to design with, then implement skinny columns using meaningful markup and efficient CSS. He also explains how to design using modular grids to fill your designs with energy.
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Does the word “influencer” make you cringe? If you’re paying attention to the right ones (i.e. digital influencers), you’ll find that their websites actually have some very valuable lessons for web designers. In this article, Suzanne Scacca will show you some of the tricks they use to establish authority through design. This post is about giving your website the same kind of clout as a digital influencer — and using that perceived expert status to consistently maintain high levels of traffic, engagement and referrals.
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Software development and maintenance has, generally speaking, been a time-consuming and arduous process for developers and engineers who carry the brunt of the work. However, with the introduction of front-end-as-a-service, and a company like Mason pioneering the way, that could all change. In this article, Suzanne Scacca is going to give you a closer look at FEaaS, who it’s for and why empowering product and marketing teams with it is a big deal.
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Design involves decisions, and those decisions are often flawed because our brains are wired for survival. The same brain features that literally helped us survive in the wild do not serve us well in the 21st-century workplace. In this article, Eric Olive will identify four decision-related traps that impede good design and offer techniques for avoiding these traps. These decision traps are based on research conducted by psychologists, neuroscientists, molecular biologists, and behavioral economists including several cited here.
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The web is more than predictable compositions of rectangles, circles and triangles. With CSS Grid Layout, CSS Shapes and a bit of art direction we can achieve remarkable results — we just need a front-end strategy how to get there. That’s why we created “Art Direction for the Web,” a new Smashing Book for breaking out of generic experiences on the web. Now we can study the once uncharted territory of layout, type treatment and composition that print designers have skillfully and meticulously conquered, and explore which lessons from print we could bring to our web experiences today.
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A lead capture page greatly differs from a traditional web page in a number of ways. Put that lead generating page on mobile and you’ll see those differences expand and even test the limits of what you thought was possible for mobile. In this article, Suzanne Scacca is going to look at some tips for utilizing those differences to improve how well your lead capture pages convert on mobile. She’ll also analyze a number of landing pages on mobile so you can see how the design criteria may change based on what you’re promoting and who you’re trying to promote it to.
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Last year, Rachel Andrew wrote “Take A New Look At CSS Shapes” where she reintroduced readers to the basics of using CSS Shapes. In this new tutorial, Andy Clarke expands on the topic of “Art Direction for the Web” with CSS Shapes to create exciting and inspired new design ideas. Andy is going to show you how to use CSS Shapes to create the following five different types of layout: v-shapes, z-patterns, curved shapes, diagonal shapes, and rotated shapes.
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Now cookie prompts aren’t particularly useful, but they certainly helped raise awareness about privacy and data collection on the web. In fact, users now know that websites track their data, which they weren’t aware of a few years ago. But they often see it as a necessary evil in exchange for accessing the content “for free.” This series of articles is about privacy-related design patterns. Vitaly Friedman will be exploring some of the respectful ways to approach privacy and data collection, and how to deal with those notorious cookie consent prompts, intrusive push notifications, glorious permission requests, malicious third-party tracking and offboarding experience.
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