CategoryDesign

April 8, 2011 — We don’t simply own products; we have relationships with them. In this article, Thomas Giannattasio shares his thoughts on designing attraction. Read more…

April 4, 2011 — Paras Chopra goes into the technical details of multivariate testing. Get to know the types of multivariate tests, the do’s and don’ts and more! Read more…

March 24, 2011 — Choosing a typeface can be tricky. The beauty and complexity of type, combined with an inexhaustible supply of options to evaluate, can make your head spin. But don’t be baffled — and don’t despair. While there are no easy-to-follow rules on how best to choose a typeface, there are many tried-and-true principles you can quickly learn and apply to make an appropriate typeface choice. If you work systematically through the options below, you’ll have a winning typeface choice in no time. Let’s get started. Read more…

March 21, 2011 — As Web craftsmen, we are living in exciting times today. The frenetic pace of evolution in our industry has created remarkable opportunities for our work. Read more…

March 18, 2011 — The designer’s sketching tools haven’t changed much over the years, but the role of sketches has evolved. Instead of rushing to convert them to a more polished form, designers now often share early sketches with clients. Their roughness suggests that the designs aren’t “done,” which encourages feedback and facilitates collaboration. Read more…

February 21, 2011 — Where do good ideas come from? It’s a question that matters a great deal to designers, yet seems to be curiously discounted in the common perception of graphic design. Any time I talk with, say, an uncle at Thanksgiving about my work, I’m reminded that, in most people’s minds, the job of being a designer is mainly a matter of learning a set of computer applications — programs which, when properly operated, presumably do the work of generating ideas on their own. Read more…

February 9, 2011 — I used to think the beginning of a website design project was the best part. Hopes are high. People are full of great ideas. Nobody is disappointed yet. But as I gained experience, I found that learning about a client’s brand, competitors and customers doesn’t always give clear direction about design goals. Read more…

January 18, 2011 — Find a list of useful resources, tools, and services for the Web design community! Improve your workflow with some of these educational resources and time-savers. Read more…

December 20, 2010 — Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. Read more…

December 14, 2010 — The article will cover 5 main principles which will provide you with the practical guidance how to select, apply and mix different fonts. In the end, you will learn how to pick the right typeface and what it requires. Read more…