If you’re an agency owner, you know that you need customers to grow. No matter how big your dreams are, customers are the lifeblood of your business. But you’re probably wondering — how do you attract quality, high-paying clients?Selling is key to growing your web design business, but it doesn’t have to be complicated! With clear goals, customer research, and proven closing techniques, anyone can find new clients.
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The secret to growing a successful web design business is thinking of design as a service, not a product. When you focus on recurring revenue and sell to one targeted niche, you can grow a business faster than ever. In this two-part series, Stephen Roe shares the agency growth lessons we’ve learned. In this first part, we break down the pricing model that’s worked best for us and explain how to leverage it in your business. In the next article, we’ll share proven sales techniques you can use as you scale.
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Saying no is a skill. Saying yes to the wrong freelance opportunities can lead you toward misery and burnout, and we could all probably improve how mindful we are about our work, partners, and clients. For hungry freelancers, it can be hard to turn work away. But in the long run, saying no to a project that’s a bad fit will make you a better freelancer. This article will help freelancers and consultants think critically about when to decline an opportunity or request and how to do so assertively but kindly.
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Developing a Shopify app and being able to sell it are two different things. While you might be a very skilled app developer, that’s not always enough for Shopify merchants to decide to install a newly released and unreviewed app on their sites. If you want to give merchants a reason to install and use your Shopify app, there are four things you need to do.
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Building positive relationships with your clients is the secret ingredient to delivering better work, earning more money, and creating lasting partnerships. In this article, Matt Saunders is going to teach some strategies for managing client communication and processes that have helped him to run less stressful projects and achieve better results, as well as draw upon some best practices to help you manage the business side of your work.
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Every website or PWA you build should automate as much prospecting and selling as possible. The only thing is that visitors enter websites with various mindsets, depending on which part of the buying stage they’re at. This means that you can’t just take every person who enters the site through the same path. You have to design a custom sales funnel (or pathway) for each kind of buyer. In this article, Suzanna Scacca will tell you what you need to keep in mind.
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Email is a great tool for, first, acquiring leads from a website and, later, converting and retaining them. But just as you now approach web design with a mobile-first mentality, the same switch should occur as you design email marketing campaigns for your clients. If users are more likely to open email on mobile and we know that opened emails convert at a higher rate than those that go unopened, wouldn’t it make sense for designers to prioritize the mobile experience when designing emails? In this article, Suzanne Scacca brings you some facts and tips you need to know for designing mobile-first emails.
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You’ve proven your expertise in designing mobile-first websites for clients. It might be time you made a move into designing mobile-first marketing campaigns for them as well. With this guide, Suzanne Scacca explains how to do just that. She will examine the key areas of marketing that stem from the websites you build. Then, zero in on the ways in which designers should adjust these marketing strategies for mobile-friendly and mobile-first audiences.
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We’re about to experience a private equity bust, or that VC’s are evil and investment will never work for your startup. Instead, entertain the thought that investment is not a silver bullet and shouldn’t be considered the ultimate goal of your new venture. There are plenty of prudent and diligent investors who can help to make your business a success, and likewise, there are many alternatives to equity capital that could work out better for you. In this article Michael Daniel will look into the chances your business has at rising to the heights of Uber and Airbnb, and explore some alternative avenues for raising capital and building your next brilliant idea.
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Pricing isn’t a matter of calculating a rate based on hours spent or return generated. It’s your time, and if people are willing to pay, you can charge whatever you like. Paul Boag has read many posts about the pricing of a project. From value-based pricing, to billing around Agile cycles. These are all great approaches, but in this article, he is going to share with you the rather inelegant approach (which has allowed him to run a lucrative business for the last 15 years) he takes to the subject. It begins by knowing the minimum you have to charge per hour.
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