CategoryProduct Strategy

June 25, 2021 — A UX audit is a simple and efficient way to check whether design elements are performing their function. It’s also a good way to look at an existing design from a fresh perspective. This article is a case study of how a UX audit affects a UI. It explains how a famous educational platform can be analyzed edX against Jakob Nielsen’s usability guidelines. To get started, Mark Lankmiller shares all of the criteria and metrics he used for his UX audit. Read more…

June 24, 2021 — In the dynamic and unpredictable environments in which we work, even the most carefully crafted solutions can have a short shelf life. When we accept that our work is impermanent and our problem-solving abilities are limited, our goal can shift from delivering full solutions to developing tools that empower our users to adaptively design for themselves. Read more…

May 7, 2021 — A good management of your product records, i.e. all documents associated with your product — saves time, reduces anxiety, boosts onboarding and makes you ready for vacations or sudden leaves. All product specialists should know the basics. Of course, it would be easier for you to find, say, your July report for investors if everyone on the team named and structured their assets consistently. Let’s have a look at how to do that. Read more…

March 30, 2021 — Choosing to use a new technology can often bring much desired productivity, security, and efficiency to a project. It is also fraught with risk and uncertainty. How and when to adopt a new technology for client projects is at the heart of leading a great agency. In this article, Michael Rispoli explains how he evaluated the decision of whether or not to adopt a serverless database for client projects. Read more…

February 26, 2021 — Trust is at the heart of a long-term strategy of any product. There are many ways to earn it, and even more ways to lose it. In this article, Adam Fard will go through how you, as a product designer, can make sure your product nurtures and retains trust throughout every touchpoint. To do that, we’ll be borrowing some of the tricks marketers and product people have up their sleeves. Read more…

September 28, 2020 — Digital content (eBooks, stock media and courses) can easily be advertised and sold through online marketplaces. But your clients won’t make as much money that way and really can’t control how their products are marketed. By designing digital product pages for smartphone users who are in that early discovery and research phase, your clients can make more money off of their products. Today, Suzanne Scacca will look at how this is done. Read more…

August 25, 2020 — Customer needs should be one of the primary considerations when designing a website or landing page. The era of customer-centric landing pages has dawned. And if your job involves being concerned with metrics like conversion, engagement, and bounce-rates, this is a post that you may want to sit straight up for. In this article, Travis Jamison explains why customer-centricity is so important and how you can apply it to almost every business decision that you make. Read more…

August 12, 2020 — The first place Suzanne Scacca goes to whenever she’s curious about what more could be done to improve our users experiences is the Google Developers site or Think with Google to pull the latest consumer data. There’s a reason why Google dominates market share for things like search engines, web browsers, email clients and cloud storage services. It knows exactly what consumers want and it has designed simple, intuitive, and useful solutions for them. If there’s one company whose product features you should be mirroring, it’s Google. Read more…

May 29, 2020 — User research helps companies make higher quality software faster and more cost-effectively. However, there can sometimes be resistance to the up-front costs of running UX studies. In this article, Steve Bromley will equip you with some of the tools you will need to run the right kind of research study. This helps a research team run high quality, reliable studies that have a real impact on design and product decisions. Read more…

November 11, 2019 — We’ve all dealt with analysis paralysis before. Do I choose vanilla, strawberry or one of the 30 other flavors? And do I go with the cone or cup? When it comes to putting our visitors on the spot, giving them too many options hurts their decision-making ability along with how they feel about the experience as a whole. While you can’t do anything about how much “stuff” is on your site, you can design it in a way that makes it easier for your visitors to make a choice. Today, Suzanne Scacca will look at what it is about the psychology of choice that can be detrimental for conversions and what you can do to keep your PWA visitors from succumbing to it. Read more…