CategoryProduct Strategy

January 31, 2018 — The most important thing to remember when designing products is that design is for people. To design great products, you must deliver the right features, with the right user experience for the right people. Thus, define your target audience, then research their problems, and, finally, focus on building a product that solves those problems! In this article, Nick Babich takes a closer look at how to define an optimal product vision, strategy, and design process. Read more…

November 3, 2017 — Using customer journey mapping to map your campaigns can not only turn out to be a huge timesaver, but a well of insights, too. In this article, Yuri Vedenin shares his experience with CJM and how UXPressia was able to achieve a 40% open rate in their email campaign. Read more…

May 22, 2017 — Adam Silver redesigned Boots.com so that each panel became its own page, removing the need for accordions and AJAX. This inconspicuous and humble UX pattern is flexible, performant and inclusive by design. Having a lot on one page might give the illusion of simplicity, but like algebraic equations, they are difficult to deal with unless they are broken down. Adam Silver has not come across another design pattern that has as many benefits as this one. This is one of those times when simple is just that: simple. Read more…

April 24, 2017 — As a designer, you will be facing more demands and opportunities to work with digital systems that embody machine learning. To have your say about how best to use it, you need a good understanding about its applications and related design patterns. In this article, Lassi Liikkanen illustrates the power of machine learning through the applications of detection, prediction and generation. To help you get started, he has included two non-technical questions that will help with assessing whether your task is ready to be learned by a machine. Read more…

March 22, 2017 — In this article, Margarita Klubochkina will show you that Improving your billing form can make the user experience much more intuitive and, as a result, ensure user convenience and increase confidence in your product. It’s an important part of web applications which you can improve quickly and easily using simple features sush as suitable autocomplete and name attributes for autofilling, VanillaMasker to separate card digits, or Halter font for easy comparison. Read more…

January 3, 2017 — Digital products are getting more and more complex. In this article, Yury Vetrov explains why we need to support more platforms, tweak usage scenarios for more user segments, and hypothesize more. Our industry has both high- and low-skilled designers, and it will be easy for algorithms to replace the latter. However, those who can follow and break rules when necessary will find magical new tools and possibilities. Read more…

October 26, 2016 — It’s not enough to simply design something and meet a goal. Finding your principles will help you find the right place to work and to do your best work. Giving your products a soul will make them better, more engaging products. The next time you’re designing, ask yourself what would make someone find your product useful, and what would make them care about it more than another product? In this article, Joshua Mauldin would like to share how he found his principles and regained a sense of fulfillment. Read more…

July 5, 2016 — Many of your great ideas will fail early in the process. Finding out that the problem you’re trying to solve is simply not a problem that users are really bothered by is incredibly common. But with perseverance and iteration, you’ll eventually come up with a product idea that validates. The goal throughout the process of lean validation is to delay the expensive and time-consuming work of coding as late as possible in the process. It’s the best way to keep yourself focused, to minimize costs and to maximize your chance of a successful launch. Read more…

June 14, 2016 — The problem with brainstorming is, even if there are great ideas in the room, there is often no clear-cut way to decide on what ideas to take action on. But there is a technique that Jonathan Courtney has been using with all his clients over the past year to release or enhance many successful products. Over the last year he’s found that applied USM is not just a fantastic way to get ideas that nobody would have come up with on their own, it’s also the perfect alignment tool for your client or stakeholders. Let Jonathan show you exactly how it’s done. Read more…

April 14, 2016 — Leadership is not a dirty word. It’s not about ditching collaboration. It’s not about commandeering the room and shelling out mandates. Leadership is a natural, normal human craving. For a group to succeed — for design to succeed — someone has to establish a vision, a goal, a destination, and help the team get there — inspire the team to get there. In this article, Robert Hoekman Jr will look at how to run a kickoff and how to get yourself into a positive position in which you can steer the ship, rather than crash it into the dock. Read more…