There are many options for a designer to consider. Hopefully, after seeing Dr. Moore and Dr. Chen’s research applied to some modern examples, as well as some insights into what other businesses are doing, you will have enough juice to power your social proof. We can learn so much from the subject of reviews, especially now that experience design is emerging and becoming a force of its own. Through its ethos of bettering customer experiences, we can start to deliver experiences that make people smile. These happy users may then tell everyone else about those positive experiences. And when people talk about you or your products, listen carefully and manage those reviews to your advantage — from start to finish.
Read more…
As digital technologies are implanted deeper in the world, making more and more aspects of life intangible, it’s hard to imagine the world without any kind of banknotes, or paper money. In the dramatic history of our world, money became not just generic objects of payment, but also symbols of societies. And as with any complex task, currency design holds some valuable lessons for us, web designers. In this article, Julia May will try to formulate some of these lessons and, therefore, draw your attention to the inspirational nature of paper money.
Read more…
Ideas begin with a small team of creative people at the heart of the company who communicate easily with each other. In this article, Dave Schools will talk about the six design principles inspired by the world’s greatest product designers and how they apply to 15 products using the steps of the product design test, such as immediate intuition, form and color agreement, approachable innovation, and replicable methodology. As you get accustomed to applying these design principles, you’ll be surprised by how your mind picks up on small things to appreciate, or to change, in the products you encounter every day.
Read more…
In this second part, Yury Vetrov will show you how he made his “Bootstrap on steroids” more powerful. A framework like this has many benefits, but the main result is a transition from large redesigns every couple of years to constantly updated designs. We can spend more time evolving a product rather than doing endless design maintenance. Moreover, product designers stop thinking in screens and become less like “Photoshop/Sketch people”.
Read more…
Daniel Kahneman and Amos Tversky, two highly regarded academics in the field of economics are responsible for much of what we know about heuristics. In psychology, a heuristic is simply a fancy word meaning mental shortcut. We have so many decisions to make on a daily basis; there is no way we could think about all of the pros and cons of each option. Our minds would be overloaded and we would stop functioning. People frequently use heuristics to make decisions; you should use them to your advantage in your design. Here, we’ll discuss four common heuristics that researchers have identified, with examples of how to address them in digital design.
Read more…
The success of your app definitely does not depend solely on its looks: it has to be functional and solve someone’s problem, or enhance a current experience. But, given the human attraction to looks and visual cues, giving app screenshots a good amount of focus cannot be wrong. App store optimization (ASO) has become a handy addition to an app developer’s marketing plan, and promises to help increase visibility and, as a consequence, downloads. In this article, Melanie Haselmayr will take a closer look at app screenshots, one of the two key decision-making helpers for anyone who downloads an app.
Read more…
Mail.Ru Group has about 40 products — even more if you add mobile and tablet websites and apps, promo websites, etc. Yury Vetrov’s team deals with almost half of them. Their goal is to update these products and unify them around several guidelines. Continue reading of Part Two. In this article Yury will discuss the transformation of their design process from the classic Prototype → Design Mockup → HTML → Implement approach for every screen to a modern and more efficient framework-based approach.
Read more…
The diffusion of innovations is a complex process; design teams can use their knowledge of the theory to create a road map for how they will address critical factors in the design and marketing of their product. In this second part, Victor Yocco presents the five characteristics of an innovation that determine its use. According to the diffusion of innovations theory, how well an innovation addresses these characteristics will determine people’s long-term adoption of an innovation. Design teams can address many components of these characteristics.
Read more…
Users don’t automatically or simultaneously accept even the best ideas and most useful technologies. Acceptance and adoption happens in stages, and in order to stick, it has to happen the right way. In this two-part series of articles, Victor Yocco will explore the application of the diffusion of innovations to digital design and will provide examples of how design teams can account for these principles. In this part, he will give a basic overview of the theory and then discuss two main components of the theory: the different types of adopters, and the key steps in the process of adoption.
Read more…
Today, Brian Casel is proud to own and operate a business that does not revolve around billing for time. Instead of writing proposals and taking on client work to pay the bills, he’s building an asset that grows in value year after year. In this article, Brian will share five key lessons he learned from making this transition. He’ll share the story of how he iterated and improved the business because of them. His goal here is to show you that you can still find success by doing a lot of things wrong. That’s how you level up from freelancing to owning a thriving, growing business.
Read more…
