In this mobile-first world, there is no such thing as designing a website near-perfectly the first time around. While we know that more experiences with websites begin on mobile, converting those users continues to be problematic. The goal in mobile-first A/B testing is to inspire mobile visitors to keep moving through the experience. Even if the element you’ve chosen to test doesn’t directly lead to conversion, the improvements you make should eventually trickle down to that final step. Today, Suzanne Scacca will show you how with proper A/B testing for mobile-first experiences, you can change that outcome for your clients.
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It’s important to understand that all decisions involve emotions. In this article, Susan Weinschenk explains how you can make your users feel confident of their decisions and why it’s a bad idea to provide more than four options to choose from. For example, if someone is making a habit-based decision, do not give them a lot of information, and always limit the number of choices people have to make to one, two or three. If you provide too many choices then people likely won’t choose at all.
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Block-based editors improve the user experience for those who create and publish content. What could future editors look like? Let’s compare the new authoring experience in WordPress with the experience from AEM. In this article, Kevin Weber is going to compare the new authoring experience in WordPress with the experience from Adobe Experience Manager (AEM), an enterprise content management system that also embraces block-based editing.
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When it comes to change, we tend to naturally resist it. The only real boundary we have are our brains telling us that things are best to be left as they’ve always been. But we’re witnessing a fundamental shift in Human-Computer Interaction — rethinking the whole concept of digital experience. In the next decade, designers will break the glass and move to the interfaces of the future — sophisticated voice interfaces, advanced ARs, and truly immersive VRs. In this article, Gleb Kuznetsov shares his thoughts and ideas of how interfaces will look like and what sort of extraordinary experiences we can expect in the near future.
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The visual cortex is the part of the brain that processes visual information. Each of the senses has an area of the brain where the signals for that sensory perception are usually sent and processed. Given the way our brains work, there are things you can do that will grab your user’s visual attention. In this article, Susan Weinschenk explains how the visual cortex of our brains plays a vital role in controlling our behavior.
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We’re at the dawn of a UI revolution. Not only will multimodal interfaces give users more power, but they will also change the way users interact with systems. In this article, Nick Babich will show you how to build your own multimodal UI using Adobe XD. You will explore the concept of a voice-enabled interface and review different types of voice-enabled interfaces; find out why voice-enabled, multimodal user interfaces will be the preferred user experience; see how you can build a multimodal UI using Adobe XD.
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It’s not just micro-moment design problems that can cause trouble. Designers often spend a lot of time on macro design issues, and sometimes less so on critical micro-moment design issues. That might be a mistake. Macro design issues can result in massive UX problems, too. In this article, Susan Weinschenk will take a closer look at how to avoid such failures and why they are critical to the UX success of any product.
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Give yourself a break in 2019. There’s no need to master new design techniques; most of what was on trend this year is going to stay on trend next year. Instead, think about ways in which you can clean up your clients’ mobile websites and set a better standard for mobile-first design going forward. In this article, Suzanne Scacca is going to talk about the mobile design elements we’ve held onto for a little too long and what you should do about them going forward.
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Did you know that there are three brain networks that are involved in creativity? In this article, Susan Weinschenk explores what creativity is, the recent brain science on what is happening in your brain when you are being creative, and the role of creativity in UX design. Is creativity something you can just turn on? Are some people just creative and others aren’t? And if so, which one are you? Let’s explore.
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In this tutorial, Alvin Wan will program three-dimensional objects and add simple interactions to these objects. Additionally, you can learn how to build a simple message passing system between clients and servers. He will specifically focus on point-and-click adventure games. Such games are a casual class of games; the goal is to point and click on objects in the scene, to finish a puzzle. You will build a simple version of such a game but in virtual reality.
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