CategoryUX

August 30, 2018 — In order for a product to succeed, designers should know their competition and collect as much data as possible. This data helps to create a solid product that users will actually want to use, rather than a product we want or imagine. Competitive analysis is one of the ways to get this data and to create a user-friendly product. No prior knowledge of the topic is needed because in this article, Mayur Kshirsagar will be explaining what the term means and how to perform a competitive analysis as you go. Read more…

August 28, 2018 — Users can be hesitant to fill out forms. That is why it is our goal as designers to make the process of filling out a form as easy as possible. The primary goal with every form is completion. Two factors have a major impact on completion rate: Perception of complexity and Interaction cost. In this article, Nick shares some techniques that can help you design effective forms. He will help you cover many aspects related to structure, input fields, labels, action buttons and validation. Read more…

August 27, 2018 — This is the second part in a series on enhancing mobile forms for users. In the first part, we saw some general guidelines on how to improve form readability for mobile users, label placement and size, interaction cost and dealing with errors. HTML5 has brought us a lot of really cool features to help users fill in mobile forms and format their data, so today, Stéphanie Walter will show you in detail how HTML5 attributes can help you with that. Read more…

August 22, 2018 — As designers, we have a real opportunity to provide valuable meaning to these assistants but we’re still trying to work out where the technology can add real benefits to the user. There are folks all over the globe who are unable to easily complete everyday tasks for themselves. Luckily, developers and designers can help by experimenting with voice technology that empowers them to complete tasks that others may take for granted. Read more…

August 21, 2018 — Onboarding is a real challenge as it can be complex, involving the user entering personal information. In this three-part series, Joe Leech outlines the three phases of the product lifecycle, the future for UX, and the skills and approach you’ll need to design modern digital products. Let’s take a closer look at how we can help users to sign up, onboard, and pay for your product. Read more…

August 20, 2018 — Do you test your forms on real users and real devices? If not, you should. Let’s take a look at some of the techniques that can help you take your forms to the next level and help users fill them in. In this first part of a series of two articles, Stéphanie Walter will sum up some essential best practices to improve your mobile forms, including scannability and readability. She will guide you through label and input placement, size and optimization. Read more…

August 17, 2018 — In Google’s never-ending journey to make the web a mobile-friendly place, we now have even greater insights into the four key reasons why consumers reach for their mobile devices. These are known as micro-moments, and this post aims to teach you how to design for micro-moments to increase website conversion rates. Read more…

August 5, 2018 — Do you know what a froto is? Do you know how you can get users to evaluate your product? Due to their technical skills, creativity and deep understanding of user needs, UXers are in a perfect position to apply marketing, SEO and growth-hacking tools and processes to their work.For focused UX efforts, it’s all about knowing user outcomes at each stage of their journey. In this first part of an upcoming series, Joe Leech will help you in understanding and mapping the problems users have and which solutions they need. Read more…

July 17, 2018 — Persuasion is all around us, in our everyday lives. As designers, we can use ethical persuasive design methods to get users to take some action. With plenty of persuasive methods available, we have to be selective about what we use. The key to persuading your users is to keep it simple: using focused persuasive techniques and tactics that will work for your users. In this article, Lyndon Cerejo will show you everything you need to know about persuasion. Read more…

July 6, 2018 — Most web professionals like to see their influence felt in web design projects as early as possible, in order to make sure what they have to say gets heard. Let’s go through each aspect of the design process, talking about SEO questions along the way. Read more…