How can you gain a better understanding of your audience? Well, one way would be to use user-generated content that can be integrated into Machine Learning (ML) technology. In this article, Jamie Munro demonstrates how you can turn social media content into a powerful understanding of how the people creating the content think. Using the results from Watson, your application can use the categories of interest where the percentile exceeds or is less than a predetermined amount to change how you target your audience.
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Finding people to participate in qualitative UX studies can be an elusive task. We tend to hear about studies and their findings, but we don’t hear how researchers recruit study participants. We need to access users and potential users in order to effectively conduct research. You’ll want to become familiar with each of these and adapt your approach based on your product, budget, and timeline. In this article, Victor Yocco will help you resolve this mystery.
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Pop-ups still play a vital role in signing up more email subscribers and converting more customers from mobile devices. But, as with anything else, you need to play by Google’s rules and always think about how your decisions will affect your users’ experience. But, are mobile pop-ups dying, or will they simply undergo another adaptation? In this article, Suzanne Scacca will show you what the research says.
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Have you noticed the alarming lack of touch stimuli in current technologies? Our thoughts and feelings are strongly connected to the gestures, postures, and actions we perform. I aim to push you — as a designer — to think outside of the zone of screens. In this article, Lucia Kolesárová will aim to consider using more touch and motor skills when designing your very next product.
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Designing a good signup form is tricky. UX design does matter. To improve UX, the designer needs to put themselves in the user’s shoes. Make your form clear from the start, with visible labels placed outside of empty form fields. There’s always room for improvement. In this article, Kate Sipkina & Olga Ratinova will show you how to improve your contact forms — those crucial elements before users make a purchase or subscribe to a newsletter.
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Whether you’re building a website or an application, at heart you are designing for users and, as such, it’s important to consider these users at the center of a customer-focused ecosystem. It’s important to consider UX strategy in a holistic manner. Over the last few years, we have seen designers move up the chain of command and, thankfully, we are starting to see designers occupy senior roles within organizations. In this article, Christopher Murphy explains how design impacts beyond the world of screens as part of a wider strategy.
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Developers and designers need to initiate a conversation about the ethics of web design, i.e. how do we define and measure goodness and rightness in the digital realm? It’s important to discuss responsibilities, decisions, and consequences. Even small and seemingly insignificant decisions can have enormous implications, and ethics can help ensure the longevity of our designs and help us carve paths to better futures for everyone. It’s about time that we, the people who build the web, initiate a conversation about where we are and where we want to go. It is time we talk about the ethics of web design.
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Emails have transformed from being an ordinary text-based personal communication tool into a future-proof marketing channel. How can we create email marketing campaigns that convert? Well, one of the most important things to keep in mind is to create a good user experience so that subscribers look forward to receiving your emails. In this article, Jaymin Bhuptani will show you the best practices to follow for all email clients, as well as advanced techniques you can include for email clients that support interactive elements.
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The movement towards a more ethical future has begun. As designers and developers, we have an obligation to build experiences that are better than the norm. In this article, Trine Falbe explains how unethical design happens, and how to do ethical design through a set of best practices. She will also also help you understand how you can plant the seed to change the meaning within the company you work for and in the design community, even if you are not part of the management layer. Change starts with a movement!
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There are many different kinds of disabilities, however, there is a general agreement to categorize people with disability into four general categories: visual, auditory, motor, and cognitive. Including more diversity into your usability testing is vital for any product. In this article, Peter McNally provides lessons learned or tips to consider in planning and executing usability testing with participants with disabilities.
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