CategoryWeb Design

April 11, 2011 — Leigh Mason breaks down the process of integrating a credit card payment solution onto your website. If at first glance you consider the prospect can seem unwieldy, this article will help you to understand it much better. Read more…

April 8, 2011 — We don’t simply own products; we have relationships with them. In this article, Thomas Giannattasio shares his thoughts on designing attraction. Read more…

March 21, 2011 — As Web craftsmen, we are living in exciting times today. The frenetic pace of evolution in our industry has created remarkable opportunities for our work. Read more…

January 25, 2011 — A walk through a variety of e-commerce website examples with elegant design solutions and innovative design techniques. Scotty Vernon also suggests design improvements and further ideas that could help improve the online shopping experience. Read more…

January 6, 2011 — Since its early days, video has been one of the most powerful and efficient tools of visual communication. It is able to deliver a direct and clear message to a broad audience as well as focus viewers on something particular. Read more…

December 20, 2010 — Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. Read more…

November 26, 2010 — It’s nearly impossible to provide an accurate quote to a prospective web design client without first gathering information about what that particular client needs. Some designers do this in either a face-to-face meeting or over the phone, but more often, they have a questionnaire that prospective clients fill out. This is preferable for a couple of reasons, but the most important is probably that this document then becomes an integral part of the design process and is available to refer back to along the way. Read more…

November 11, 2010 — One of the main goals of having a website, whether it be a portfolio website or a business website, is to declare your presence on the Web. There are thousands upon thousands of websites out there; it’s pretty well established that you are competing for your audience’s interest and attention. To this end, it’s important to make those few seconds count when making a first impression. Read more…

October 28, 2010 — Let’s say you’re driving down the freeway at 65mph and you see the roadside plastered with advertising posters on both sides. Some small, some large, all meant in some measure to cause you to remember a brand or identity, to keep that company name in your mind. The more saturated the roadside becomes with advertisements, the more the brand has to be distinctively creative, unique and memorable. Read more…

October 26, 2010 — Good design speaks for itself, right? Unfortunately, that is rarely the case. Most of us don’t have the privilege of designing for ourselves; we design for clients, clients who have their own taste and ideas, clients who ultimately need to be persuaded on why we’ve made certain decisions. Good design doesn’t speak for itself; it needs an advocate. Read more…