Web design consists, for the most part, of interface design. There are many techniques involved in crafting beautiful and functional interfaces. Here’s my collection of 10 that I think you’ll find useful in your work. They’re not related to any particular theme, but are rather a collection of techniques I use in my own projects. Without further ado, let’s get started.
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On content-heavy websites, the search box is often the most frequently used design element. From a usability point of view, irritated users use the search function as a last option when looking for specific information on a website. If a website’s content is not organized properly, an efficient search engine is not only helpful but crucial, even for basic website navigation. In fact, search is the user’s lifeline to mastering complex websites. The best designs offer a simple search box on the home page and play down advanced search and scoping.
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In recent years, advertising has become a major revenue source for many websites. Not too long ago, online ads were often met with disapproval from visitors, and advertisers were unsure about their value or effectiveness. Today, most visitors have come to expect ads on commercial websites, and advertisers have recognized the potential of various online ad opportunities. Ads have long been a part of print publications, such as magazines and newspapers, and now they essentially have the same role in online periodicals and publications.
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Often it is the close attention to small details that makes a design outstanding. During the development of a website, designers tend to quickly forget about small details and focus on major design elements, such as navigation, typography and layout. If done properly, the result is usually a solid, impressive and highly professional design that communicates information. However, it is not memorable. The reason is that such designs often do not have a memorable voice: they may look visually appealing, but they don’t provide a vivid anchor for users to remember a website after leaving it.
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Your website represents your brand. New visitors will form a first impression of your service or product within seconds of arriving at your website, and the visuals, layout and aesthetic will play a large role in shaping that impression. Sure, your website may be very usable and have great content, but it’s the aesthetic that will evoke feeling, and it’s the aesthetic that will be used to judge the quality of your website in those first few seconds before the visitor has had time to browse around.
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There are many useful Web development tools that integrate in your browser. These in-browser tools are commonly known as add-ons or extensions. Though add-ons and extensions aren’t just for Web development, many of them out there are designed specifically for Web developers. In-browser tools vary greatly in the jobs they perform; for example, some of them help you diagnose issues with CSS, HTML and JavaScript, while others evaluate the accessibility of your website.
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News websites can be intriguing to examine from a design perspective. Regardless of what type of news they cover, they all face the challenge of displaying a huge amount of content on the home page, which creates plenty of layout, usability and navigational challenges for the designer. The lessons that can be learned from examining how news websites address these challenges can be valuable for designers who work with other types of websites, including ones with blog theme designs.
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In order to combine all these elements of Web design together and achieve successful results you must have a clear direction, a direction that will guide each and every aspect of your design towards common goals. You must think strategically.
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Image captions are an often-overlooked element of Web design. They’re often thought of more in terms of function than form. As long as they include the proper photo credits or identifying information about the image subject, not much more thought is given to them.
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Pricing tables play an important role for every company that offers products or services. They are a challenge from both a design and usability standpoint. They must be simple but at the same time clearly differentiate between features and prices of different products and services.
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