Content Strategy Bundle (2 eBooks)

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Content Strategy Bundle (2 eBooks)

Quick Overview

With this bundle you will master Content and Copywrite in no time. Two fresh eBooks contain Smashing Magazine's best articles on Content, carefully prepared, edited and — of course — without advertising. Perfect for those looking to get into the world of content development for online platforms, this eBook expertly pinpoints the key things one must know before beginning a journey into copywriting. This bundle will help to improve your Copywriting skills.


You might also want to consider subscribing to the Smashing Library to get immediate access to all Smashing eBooks + Digital Editions at an unbeatable price!

Regular Price: $9.98

Special Price: $7.98

Regular Price: $9.98

Special Price: $7.98

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Full Product Description

This Smashing eBooks Bundle contains the following 2 eBooks:

Content Strategy

If content is king, then the art of messaging is what will drive your product, business or idea forward. This comprehensive eBook delves into the world of content, providing beginners as well as communications professionals with a fundamental understanding of how content strategy works both independently and in conjuncture with other elements. Learn how to plan and execute ideas, work within specific design parameters and coordinate branding and copywriting with your own efforts. Content strategy is a powerful tool that can range from being a framework governing all aspects of communications to a method of contacting a specific group of individuals. The expert authors of this eBook bring this topic to life with real-word examples and detailed explanations.

Table of Contents

- The Immersive Web And Design Writing
- Content: A Blessing, A Bubble, A Burden
- Make Your Content Make a Difference
- Content Strategy Within The Design Process
- Content Strategy: Optimizing Your Efforts For Success
- Finding Your Tone Of Voice
- Fluidity Of Content And Design: Learning From Where The Wild Things Are
- The Role Of Design In The Kingdom Of Content
- How Disregarding Design Limits The Power Of Content

Formats: PDF, EPUB, Kindle (DRM-free)
Pages: 128
Language: English
Released: March 2013
Publisher: Smashing Media GmbH
ISBN (PDF): 978-3-94454010-8
ISBN (EPUB): 978-3-94454011-5
ISBN (Kindle): 978-3-94454012-2

Effective Copywriting

Writing for the Web has many facets and uses. As one of the most sought-after and needed skills, it has often become an exercise of bringing together a brand with a voice. This eBook takes a look at many different aspects of copywriting in the online sector. From avoiding pitfalls to optimizing content and turning words into marketing tools, this book highlights the real-word experiences of Smashing’s authors. Perfect for those looking to get into the world of content development for online platforms, this eBook expertly pinpoints the key things one must know before beginning a journey into copywriting.

Table of Contents

- Quick Course On Effective Website Copywriting
- Five Copywriting Errors That Can Ruin A Company’s Website
- Introducing The 6 + 1 Model For Effective Copywriting
- Design With Dissonance
- How Content Creators Benefit From The New SEO
- How To Improve Your Branding With Your Content
- The Art Of Content Marketing
- Content Meaning
- 10 Ways To Put Your Content In Front Of More People

Formats: PDF, EPUB, Kindle (DRM-free)
Pages: 103
Language: English
Released: March 2013
Publisher: Smashing Media GmbH
ISBN (PDF): 978-3-94454013-9
ISBN (EPUB): 978-3-94454014-6
ISBN (Kindle): 978-3-94454015-3

Customer Reviews (1)

Michael:

Good bundle, great presentation

Although the issues in these books were not all new to me, I really enjoyed reading them. Maybe it is the writing-style, maybe the appealing graphics and typography but probalby it is the mix of all the above mentioned that make Smashing books such great teaching material to me.

1

Posted on 5/4/13

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