Creating Content That Matters

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Creating Content That Matters

Quick Overview

Although the subject of many misconceptions and misunderstandings, the phrase “content is king” is used quite liberally; yet we still seem to have difficulty creating content that really matters. To support you on your way while tackling this challenge and refining your content skills, we’ve teamed up with our dear friends at Newfangled, who — among many other things — develop content strategies and regularly share their experiences and lessons learned during the process on their blog. Some of the most valuable tips, techniques and strategies are now neatly bundled in one eBook.

This eBook is exclusively available through the Smashing Library. →

$0.00

Full Product Description

“Creating Content That Matters” will guide you through the different stages of developing a meaningful content strategy and finally putting it into practice. Learn what good content is all about and discover essential tools that will help simplify your daily work. In addition, the authors cover SEO basics and ongoing changes in content strategy (nothing dubious here, only strategies that have proven themselves in practice) and provide you with tips on how to know if your content is actually working.

TABLE OF CONTENTS

- Why Content
by Christopher Butler

- Lessons Learned From The Content Front
by Christopher Butler

- There Are Only Three Good Reasons for Content
by Christopher Butler

- Content and the Buying Cycle
by Christopher Butler

- The Four Stages Of Content Marketing
by Christopher Butler

- Cooking Up a Content Strategy
by Tema Flanagan

- Three Essential Tools For Content Planning
by Christopher Butler

- After Content Marketing
by Christopher Butler

- Forget the Fold, Focus on Your Content
by Justin Kerr

- Scripts
by Christopher Butler

- Why We Do SEO (The Way We Do)
by Page Laubheimer

- Search Engine Optimization Outlook: Trends for 2014
by Tema Flanagan

- How to Know if Your Content is Working
by Tema Flanagan

- Content Creation and the Problem of Burnout
by Tema Flanagan

Please note: This eBook is exclusively available for download to Smashing Library subscribers.

Formats: PDF, EPUB, Kindle (DRM-free)
Pages: 91
Language: English
Released: March 2014
Publisher: Smashing Magazine GmbH
ISBN (PDF): 978-3-94454069-6
ISBN (EPUB): 978-3-94454070-2
ISBN (KINDLE): 978-3-94454071-9

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