Content Strategy eBook Bundle (3 eBooks)

About The ebook Bundle

With this bundle you will master content and copywriting in no time. Three eBooks contain Smashing Magazine’s best articles on content, carefully prepared, edited and — of course — without advertising. Perfect for those looking to get into the world of content development for online platforms, this eBook expertly pinpoints the key things one must know before beginning a journey into copywriting.

This eBook bundle contains all of the following eBooks, each of which are downloadable in all formats: ePub, Kindle, and PDF:

Content Strategy +

This eBook delves into the world of content, providing beginners as well as communications pros with a fundamental understanding of how content strategy works.

• The Immersive Web And Design Writing
• Content: A Blessing, A Bubble, A Burden
• Make Your Content Make a Difference
• Content Strategy Within The Design Process
• Content Strategy: Optimizing Your Efforts For Success
• Finding Your Tone Of Voice
• Fluidity Of Content And Design: Learning From Where The Wild Things Are
• The Role Of Design In The Kingdom Of Content
• How Disregarding Design Limits The Power Of Content

Content Strategy, Vol. 2: Planning, Producing And Maintaining Quality … +

This eBook is your guide through the critical phases of content planning, production and maintenance, your partner in crime to develop a sound content strategy.

• Editing Tips For Business Web Content
• Framing Effective Messages To Motivate Your Users
• Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers
• How To Run A Content-Planning Workshop
• Help Your Content Go Anywhere With A Mobile Content Strategy
• Improving Your Information Architecture With Card-Sorting: A Beginner’s Guide
• Content Knowledge Is Power
• Dealing With Redundant, Out-Of-Date And Trivial (ROT) Content

Effective Copywriting +

From avoiding pitfalls to optimizing content and turning words into marketing tools, this eBook highlights the real-word copywriting experiences of Smashing’s authors.

• Quick Course On Effective Website Copywriting
• Five Copywriting Errors That Can Ruin A Company’s Website
• Design With Dissonance
• How Content Creators Benefit From The New SEO
• How To Improve Your Branding With Your Content
• The Art Of Content Marketing
• Content Meaning
• 10 Ways To Put Your Content In Front Of More People