Freelancing Bundle (3 eBooks)

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Freelancing Bundle (3 eBooks)

Quick Overview

It didn’t work out as you expected, did it? The freelancing life was supposed to give you more time with the family and free you from that incompetent boss. You even assumed you would be better off financially. Instead, you’re working longer hours and are under constant stress, worrying about various aspects of your business. It has to stop.

If you are thinking of freelancing or are close to surrendering to your workload, then these eBooks will be a treasure chest for you. Realizing that you have made the same mistakes as many before you can be a relief. Read up on how to pitch like a pro and handle your finances and workflows properly. Get precious tips on a key issue in freelancing: communication with clients and partners. Compelling marketing strategies will brighten your future, win contracts and make your business profitable.


You might also want to consider subscribing to the Smashing Library to get immediate access to all Smashing eBooks + Digital Editions at an unbeatable price!

Regular Price: $14.97

Special Price: $11.98

Regular Price: $14.97

Special Price: $11.98

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Full Product Description

This Smashing eBooks Bundle contains the following 2 eBooks:

Successful Freelancing

It didn’t work out as you expected, did it? The freelancing life was supposed to give you more time with the family and free you from that incompetent boss. You even assumed you would be better off financially. Instead, you’re working longer hours and are under constant stress, worrying about various aspects of your business. It has to stop.
If you are thinking of freelancing or are close to surrendering to your workload, then this eBook will be a treasure chest for you. Realizing that you have made the same mistakes as many before you can be a relief. Read up on how to pitch like a pro and handle your finances properly. Get precious tips on a key issue in freelancing: communication with clients and partners. Compelling marketing strategies will brighten your future, win contracts and make your business profitable.

Table of Contents

Part 1—Basic Skills of Freelance Web Designers
- Essential Habits of An Effective Professional Freelancer
- Common Questions of Web Designers
- The Designer Who Delivers
- Critical Mistakes Freelancers Make
- The Importance of Customer Service
- Creatively Handling the Admin Side of Freelancing
- Pitching Like a Pro
- The Finances of Freelancer
Part 2—Communication with Clients & Partners
- How to Identify and Deal With Different Types Of Clients
- How to Improve Designer-Client Relationships
- How to Communicate with Developers Effectively
- How to Educate Your Clients on Web Development
- How to Explain to Clients that They Are Wrong
- How to Respond Effectively to Design Criticism
- How to Persuade Your Users, Boss or Clients
- How to Create the Perfect Client Questionnaire
Part 3—Marketing – Convincing Strategies For Freelancers
- Getting Clients: Approaching the Company
- Converting Prospects into Clients
- Marketing Rules and Principles for Freelancers
- How Many Ideas Do You Show Your Clients?
Part 4—Contracts & Pricing
- Freelance Contracts: Do’s And Don’t's
- What’s In A Price: Guidelines For Pricing Web Designs
- Quality-Price-Ratio in Web Design

Formats: PDF, EPUB, Kindle (DRM-free)
Pages: 230
Language: English
Released: June 2010
Publisher: Smashing Media GmbH
ISBN: 978-3-943075-05-2

Professional Workflow (eBook + Legal Documents)

Being a great Web designer or developer is one thing; running a successful freelance business is another. Whether you already have experience working for a company or have just graduated from design school, being self-employed entails a number of tasks that you most likely haven’t had to deal with so far. As a freelance Web designer, you’ll often have to do it all yourself, and sometimes all alone.
This eBook provides financial and legal advice that will surely help you to improve your business workflow, and help you carry out sound decisions when engaging in business with clients. Additionally, we’ve carefully prepared samples of legal documents, along with explanations of their purpose and best use.

Table of Contents

- The Legal Side Of Web Design
- Lessons from Corporate Web Design
- Web Design Risk Management and Liability
- The Finances of Freelancing
- APPENDIX: Sample Legal Documents

Formats: PDF, EPUB, Kindle (DRM-free)
Pages: 92
Language: English
Released: May 2011
Publisher: Smashing Media GmbH
ISBN: 978-3-943075-15-1

Marketing Secrets For Web Designers

Marketing is an essential part of Web design and knowing its 101 helps designers see their design decisions in a broader context. As jumping in at the deep edge and simply starting off marketing can be quite delicate, "Marketing Secrets For Web Designers" is a companion tailored to the specific needs of Web professionals. Weighing the benefits and perils of common marketing practices, it takes designers by the hand as they develop an understanding of what friendly and appealing marketing is all about.

Along the way the Smashing Magazine authors cover topics such as shaping an innovative brand identity, implementing social media wisely and creating meaningful email marketing campaigns. Furthermore, the eBook features valuable tips for product launches and e-commerce. Of course, analytics and metrics also get their well-deserved attention. As you will discover, marketing is a lot more than plain conversion rates, numbers of sales and generating followers; it is part of the user experience.

Table of Contents

- Stop Shouting. Start Teaching
- If You Love Your Brand, Set It Free
- What Successful Products Teach Us About Web Design
- Social Media Is A Part Of The User Experience
- How To Use Email To Alienate Your Users
- How Metrics Can Make You A Better Designer
- Keep Your Analytics Data Safe And Clean
- It Works For "You": A User-Centric Guideline To Product Pages
- How To Launch Anything

Customer Reviews (5)

Miro J. :

Helpful!

My freelancing career hasn´t started yet, but I´m starting to plan it and stumbled upon these books. I haven´t finished "Professional Workflow", but it seems pretty dead-on on to me, no fillers.
I very much liked "Successful Freelancing", I guess I will be able to avoid at least some of the mistakes I would have made without reading it.

1

Posted on 5/13/13

Fabiola:

Very handy

love the structure of each doc,I already have many books from smashing ...keep the good work .., but i'm missing my proposal doc :(

2

Posted on 7/24/11

alnisa:

excellent information to have

I was skeptical about ordering this but my curiosity weighed in heavily. Its all summed up and put together in a great little package. I have already used the email templates for new prospects and it just makes things so much easier when so many things go into preparing for prospects and new projects. Thanks for this.:-)

3

Posted on 7/9/11

Timo:

That's what every freelancer should know about...

Great eBook!

So much useful documents, no freelancer should miss.

The 4 star rating is because of the adaption process for german law and language. no offense! ;)

Keep about the smashing work!

4

Posted on 5/24/11

John:

A fantastic resource for all web freelancers and beyond!

As a new business startup in web design and development, I am constantly in search of ways to solidify my business and projects against risk through better practises and more formalised professional documents.

This offering is a great place to start, in fact I have not found one place where all angles of web design (legals, risk management and finances) are covered in a neat little package.

I will be using the documents and customising them for my needs. Here's to a brighter future ;)

Thanks Smashing Once Again

5

Posted on 5/19/11

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