A Field Guide To Usability Testing (eBook)

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A Field Guide To Usability Testing (eBook)

Quick Overview

Testing usability is vital to creating a successful website — even more so if it's an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This eBook (eBook #21) provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and tools.

This eBook is part of the Smashing UX Design Bundle. If you are eager to learn more about Web Usability, this bundle might be just right for you!

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Full Product Description

If you are looking for more information about Usability Testing, this eBook might be exactly what you are looking for.

TABLE OF CONTENTS

  • - The Ultimate Guide to A/B Testing
  • - Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates
  • - 15 Essential Checks Before Launching Your Website
  • - Test Usability By Embracing Other Viewpoints
  • - Multivariate Testing 101: A Scientific Method of Optimizing Design
  • - Comprehensive Review of Usability and User Experience Testing Tools

EXCERPT FROM CHAPTER 1
The Ultimate Guide To A/B Testing—by Paras Chopra

"A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability. People just aren’t as aware of it. They don’t completely understand what it is or how it could benefit them or how they should use it. This article is meant to be the best guide you will ever need for A/B testing.

Your choice of what to test will obviously depend on your goals. For example, if your goal is to increase the number of sign-ups, then you might test the following: length of the sign-up form, types of fields in the form, display of privacy policy, “social proof,” etc. The goal of A/B testing in this case is to figure out what prevents visitors from signing up. Is the form’s length intimidating? Are visitors concerned about privacy? Or does the website do a bad job of convincing visitors to sign up? All of these questions can be answered one by one by testing the appropriate website elements".

EXCERPT FROM CHAPTER 3
15 Essential Checks Before Launching Your Website—by Lee Munroe

"Your website is designed, the CMS works, content has been added and the client is happy. It’s time to take the website live. Or is it? When launching a website, you can often forget a number of things in your eagerness to make it live, so it’s useful to have a checklist to look through as you make your final touches and before you announce your website to the world.

You’ll want to configure your website for optimal performance. You should do this on an ongoing basis after launch, but you can take a few simple steps before launch, too. Reducing HTTP requests, using CSS sprites wherever possible, optimizing images for the Web, compressing JavaScript and CSS files and so on can all help load your pages more quickly and use less server resources".

  • Formats: PDF, EPUB, Kindle (DRM-free)
  • Pages: 85
  • Language: English
  • Released: May 2012
  • Publisher: Smashing Media GmbH
  • ISBN:978-3-943075-31-1

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