Making It Right: Product Management For A Startup World

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Making It Right: Product Management For A Startup World (eBook)

Quick Overview

Product management is one of the most exhausting, exhilarating, stressful, and rewarding careers out there. It’s not for the faint of heart. It’s for people who want to move mountains. It swallows some whole, but others derive endless invigoration and passion from the pace and the impact and the glory and the huge potential for failure as well as success. There’s no other job like it, and this is a book to help you make it your job.

Written by Rian van der Merwe.
Design by Francisco Inchauste and Anna Shuvalova.
193 pages. PDF, ePUB and Amazon Kindle. July 2014.

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Full Product Description

The main purpose of this book is to help product managers who work specifically with digital projects build better — less complex, more focused, less long-winded and more intelligent — products. By featuring lessons learned from real-life projects, the book provides a structured framework for strategic product management — to help build the right products, at the right time, for the right people with just the right amount of process involved.

The book isn’t concerned with abstract models and theoretical concepts. If your company has to address these issues or you’re looking for a hands-on guide through product management, that’s the book just for you. With this in mind, the book wants to accomplish three goals:

  • Define the roles and responsibilities of product managers in the software development context.
  • Explain why product management is an essential role in any organization, and what characteristics managers should look for when they hire product managers.
  • Provide a framework and practical guidance for strategic product management; a framework that details the elements of product planning and product execution that make up a product manager’s day-to-day work.

Table of Contents

Part 1: Introduction
- Introduction
- Chapter 1: Roles And Responsibilities Of The Product Manager

Part 2: Planning

- Chapter 2: Uncovering Needs
- Chapter 3: Product Discovery
- Case Study: The User Experience Of
- Chapter 4: Product Roadmaps

Part 3: Execution

- Chapter 5: Defining A Product
- Chapter 6: User-Centered Design And Workflows
- What About Responsive Design?
- Chapter 7: Specifications
- Chapter 8: Build And Release
- Chapter 9: Assess And Iterate
- Chapter 10: Product Management In Agile Methodologies
- Chapter 11: Getting Started

Formats: PDF, EPUB, Kindle (DRM-free)
Pages: 193
Language: English
Released: July 2014
Publisher: Smashing Magazine GmbH
ISBN (Print/PDF): 978-3-94454084-9
ISBN (EPUB): 978-3-94454082-5
ISBN (KINDLE): 978-3-94454083-2

Making it Right, a new Smashing Book by Rian van der Merwe
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Customer Reviews (1)


Making it Right connected years worth of dots for me. I got goosebumps from reading it. At times, I felt Rian van der Merwe's had been inside my brain for years and finally brought it all together for me.


I accidentally came across this while working a new campaign for a client. However, it is not the timing of that that has me speechless, it is the the timing of a dozen dots that have been occurring in the last several months.

These dots have just been connected for me through Rian van der Merwe's words.

Th ebook by itself is a definite read. But the book for anyone who is actively building a team of integrated strategists with current differing skill sets that will ultimately end up becoming the skill sets of the entire team due to a new internal/external hybrid approach to business, then this is a necessity.

The latter may not make sense to others who come across this, but if reading that instantly has you knowing exactly what I mean, then read this. It will provide you a sense of relief and confirmation that you are doing exactly what you should be doing.

This book has not only "justified" what I have been working towards with the team, it has ignited a whole new fire to crank it up a notch.

So thank you, Rian van der Merwe. It connected with me more than I can describe in a review. Too many dots dating years back would have to be discussed for me to really explain why this did the above for me. So just know that this book, was the final line that brought years worth of dots together for me.

Thank you.


Posted on 8/10/14

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