Content Strategy, Vol. 2: Planning, Producing And Maintaining Quality Content

Content Strategy, Vol. 2: Planning, Producing And Maintaining Quality Content

A brilliant design deserves brilliant content. Content that is intuitive, compelling and flexible. With the help of this eBook, you will learn to face the content challenge. Take it as your guide through the critical phases of content planning, production and maintenance, your partner in crime to develop your content strategy.


In this eBook we’ll cover practical editing tips just like strategies to improve your information architecture. Ideas on how to run a content-planning workshop help you get everyone in your team pulling in the same direction. Furthermore, our authors share strategies for a content audit that is bound to tame the daunting beast that a mass of content can easily turn into. And to ensure your content is useful on every device, we’ll provide tips for developing a mobile content strategy. Don’t let your content be only a sidekick. Give it the same attention and care you put into designing all the other bits of your product and you’ll see its real power unfolding.


  • Editing Tips For Business Web Content
    by Brad Shorr
  • Framing Effective Messages To Motivate Your Users
    by Victor Yocco
  • Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers
    by Jon Bernbach
  • How To Run A Content-Planning Workshop
    by James Deer
  • Help Your Content Go Anywhere With A Mobile Content Strategy
    by Kerry Crawford
  • Improving Your Information Architecture With Card-Sorting: A Beginner’s Guide
    by Pierre Croft
  • Content Knowledge Is Power
    by Sara Wachter-Boettcher
  • Dealing With Redundant, Out-Of-Date And Trivial (ROT) Content
    by Paul Boag

Technical Information

  • Formats: PDF, EPUB, Kindle (DRM-free)
  • Pages: 135
  • Language: English
  • Released: September 2015
  • Publisher: Smashing Magazine GmbH
  • ISBN (PDF): 978-3-945749-31-9
  • ISBN (EPUB): 978-3-945749-30-2
  • ISBN (KINDLE): 978-3-945749-31-9

Excerpt From Chapter 4

How To Run A Content-Planning Workshop — by James Deer

Content is hard. It takes a lot of planning, collaboration and governance to produce high-quality content that meets business needs, speaks in an authentic way and targets an audience effectively.

Whether you’re an agency working with clients, or an in-house team working with others around your organization, getting people onboard with producing content is challenging. Thankfully it isn’t all doom and gloom. There is something you can do to help soothe your content woes. You can run a content-planning workshop.

Excerpt From Chapter 7

Content Knowledge Is Power — by Sara Wachter-Boettcher

Countless organizations now have a decade or two’s worth of web content — content that’s shoved somewhere underneath their redesigned-nine-times home page. Content that’s stuck in the crannies of some sub-sub-subnavigation. Content that’s clogging up a CMS with WYSIWYG-generated markup. Messy, right? Well, not as messy as it will be — because legacy content is the thing that loves to rear its ugly head late in the game, “breaking” your design and becoming the bane of your existence.

But when you take the time to understand the content that already exists, not only will you be able to ensure that it’s supported in the new design, but you’ll actually make the entire design stronger because you’ll have realistic scenarios to design with and for — not to mention an opportunity to clean out the bad outdated muck before it obscures your sparkly new design.

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