The user-centered design process is based on various steps, each with its respective approaches. Learn about designing flows, optimizing emotional engagement and performing heuristic website reviews.
This eBook provides you with several practical techniques that will help make your Web applications appeal to the masses, transforming them into lightweight yet efficient user experiences.
TABLE OF CONTENTS
- Evolve Your User Interface To Educate Your Users
- Optimizing Emotional Engagement In Web Design Through Metrics
- Enhancing User Interaction With First Person User Interfaces
- A Guide To Heuristic Website Reviews
- Stop Designing Pages And Start Designing Flows
- The Data-Pixel Approach To Improving User Experience
- Formats: PDF, EPUB, Kindle (DRM-free)
- Pages: 64
- Language: English
- Released: May 2012
- Publisher: Smashing Media GmbH
Excerpt From Chapter 4
Minimizing Complexity In User Interfaces — by
Clean. Easy to use. User-friendly. Intuitive. This mantra is proclaimed by many but often gets lost in translation. The culprit: complexity. How one deals with complexity can make or break an application. A complex interface can disorient the user in a mild case and completely alienate them in an extreme case. But if you take measures first to reduce actual complexity and then to minimize perceived complexity, the user will be rewarded with a gratifying experience.
We recently faced this very challenge while designing two Web-based applications, including an enterprise-level content management system. What follows are several techniques that have helped us streamline complex applications into lightweight user experiences.
Excerpt From Chapter 6
Stop Designing Pages And Start Designing Flows — by
For designers, it’s easy to jump right into the design phase of a website before giving the user experience the consideration it deserves. Too often, we prematurely turn our focus to page design and information architecture, when we should focus on the user flows that need to be supported by our designs. It’s time to make the user flows a bigger priority in our design process.
Design flows that are tied to clear objectives allow us to create a positive user experience and a valuable one for the business we’re working for. In this article, we’ll show you how spending more time up front designing user flows leads to better results for both the user and business. Then we’ll look in depth at a common flow for e-commerce websites (the customer acquisition funnel), as well as provide tips on optimizing it to create a complete customer experience.