Professional Web Design, Vol. 1

Professional Web Design, Vol. 1

Web design, with its wide range of disciplines and fields, is not an easy nut to crack. However, it is possible to put together a book with some of the crucial principles and fundamentals that you will need for every project you take on. Learn about the harsh truths of corporate Web design and the troubles you are bound to run into.


Create effective online portfolios with optimized user experiences, without the usual trial and error. Use storytelling to create engaging user experiences. Impress clients by staying on top of enhancements and Web standards. And in case you’re wondering how to handle clients, we have some professional advice on how to deal with exceptional situations and customer requests. This guide to professional Web design was carefully selected, prepared and edited to bring you the most useful Web design advice from Smashing Magazine’s articles. Know where you stand, put your situation in perspective, and get the advice you've been looking for.


  • 10 Harsh Truths About Corporate Websites
  • Portfolio Design Study: Design Patterns And Current Practices
  • Creating A Successful Online Portfolio
  • Better User Experience With Storytelling
  • Designing User Interfaces For Business Web Applications
  • Progressive Enhancement And Standards Do Not Limit Web Design
  • Color Theory For Designers, Part 1: The Meaning Of Color
  • Is John The Client Dense Or Are You Failing Him?
  • How To Identify And Deal With Different Types Of Clients
  • How To Respond Effectively To Design Criticism
  • Web Designer’s Guide To Professional Networking
  • Group Interview: Expert Advice For Students and Young Web Designers

Technical Information

  • Formats: PDF, EPUB, Kindle (DRM-free)
  • Pages: 302
  • Language: English
  • Released: March 2010
  • Publisher: Smashing Media GmbH
  • ISBN: 978-3-943075-02-1

Excerpt From Chapter 1

10 Harsh Truths About Corporate Websites — by Paul Boag

We all make mistakes running our websites. However, the nature of those mistakes varies depending on the size of your company. As your organization grows, the mistakes change.

This article addresses common mistakes among large organizations. Most of the clients I work with are large organizations: universities, large charities, public sector institutions and large companies. Over the last 7 years, I have noticed certain recurring misconceptions among these organizations. This article aims to dispel these illusions and encourage people to face the harsh reality.

Excerpt From Chapter 11

Web Designer’s Guide To Professional Networking — by Steven Snell

Professional networking is a critical component to a successful career as a designer. Whether it be for finding new clients or identifying opportunities for growth and improvement, a strong network of contacts is extremely valuable.

In this article, we’ll take a detailed look at the subject of networking, the benefits it presents and tips that can be used in your own networking efforts. Networking involves building connections and relationships with people from various backgrounds and professions, including other designers and developers. This article was written with Web designers in mind, but the principles are generally applicable to any profession ― although the specifics may vary.

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