Even the most thought-out and best-planned user experience can get lost when attention to certain details falls short. To raise awareness for those little things that add up to an ideal user experience, we have put together “Designing Better UX”.


The practical approaches for designing better UX cover mobile apps, adaptive systems, and multi-screen experiences. The eBook is packed with in-depth tips and tricks shared by experts from the industry. They consider the importance of straightforward yet personal microcopy, explore the strengths and weaknesses of infinite scrolling, and take a look at how well-crafted feedback loops can influence a user's behavior. Once we decide to create a well-balanced experience, all of the covered aspects in this eBook have to be thoroughly considered, i.e. when is the user experience fostered and when is it curbed? If you've been looking for a valuable resource for your daily UX routine, you can now stop searching.


  • When You Shouldn't Use Fitt's Law To Measure User Experience
    by Anastasios Karafillis
  • Five Ways To Prevent Bad Microcopy
    by Bill Beard
  • Infinite Scrolling: Let's Get To The Bottom Of This
    by Yogev Ahuvia
  • Designing Great Feedback Loops
    by Loren Baxter
  • Sketching For Better Mobile Experiences
    by Lennart Hennigs
  • Converting Our Stories Into Multi-Screen Experiences
    by Senongo Akpem
  • Creating An Adaptive System To Enhance UX
    by Avi Itzkovitch

Technical Information

  • Formats: PDF, EPUB, Kindle (DRM-free)
  • Pages: 94
  • Language: English
  • Released: August 2013
  • Publisher: Smashing Magazine GmbH
  • ISBN (PDF): 978-3-94454051-1
  • ISBN (EPUB): 978-3-94454052-8
  • ISBN (KINDLE): 978-3-94454053-5

Excerpt From Chapter 1

When You Shouldn’t Use Fitts’s Law To Measure User Experience — by Anastasios Karafillis

The key statement of Fitts’s Law is that the time required to move a pointing device to a target is a function of the distance to the target and its size. In layman’s terms: the closer and larger a target, the faster it is to click on that target. This is easy to understand, not too difficult to implement and it doesn’t seem to make much sense to contradict such a simple and obvious statement.

However, before you start applying Fitts’s Law on every single pixel you can find, consider a few problems that might arise for you as an interaction designer.

Excerpt From Chapter 6

Converting Our Stories Into Multi-Screen Experiences — by Senongo Akpem

Multi-screen narratives are being told across all kinds of platforms, pages and devices, making for truly immersive experiences. We are watching them, tapping them and learning from them. They immerse us in the storyteller’s world. This chapter outlines what I believe are the five essentials of telling multi-screen stories.

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