Writing for the Web has many facets and uses. As one of the most sought-after and needed skills, it has often become an exercise of bringing together a brand with a voice. This eBook takes a look at many different aspects of copywriting in the online sector.
From avoiding pitfalls to optimizing content and turning words into marketing tools, this book highlights the real-word experiences of Smashing’s authors. Perfect for those looking to get into the world of content development for online platforms, this eBook expertly pinpoints the key things one must know before beginning a journey into copywriting.
TABLE OF CONTENTS
- Quick Course On Effective Website Copywriting
- Five Copywriting Errors That Can Ruin A Company’s Website
- Design With Dissonance
- How Content Creators Benefit From The New SEO
- How To Improve Your Branding With Your Content
- The Art Of Content Marketing
- Content Meaning
- 10 Ways To Put Your Content In Front Of More People
Technical Information
- Formats: PDF, EPUB, Kindle (DRM-free)
- Pages: 95
- Language: English
- Released: March 2013
- Publisher: Smashing Media GmbH
- ISBN (PDF): 978-3-94454013-9
- ISBN (EPUB): 978-3-94454014-6
- ISBN (KINDLE): 978-3-94454015-3
Excerpt From Chapter 1
Quick Course On Effective Website Copywriting — by
Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something — to sign up, make a purchase, or something similar. Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.
Excerpt From Chapter 2
Five Copywriting Errors That Can Ruin A Company’s Website — by
No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit all the right notes, its content must be just as well crafted as its design and programming. However, as you might imagine, there are many ways to go wrong with content in a Web development project.
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