Typography is everywhere. If you walk out the door, you will be hard pressed to find any element of our daily lives that doesn't involve or rely on typography. The prevalence of typography is not limited only to the analog world.
This eBook introduces historical and cultural aspects of type and how they relate to the Web industry. Find out about changing fads in type, about the complexities of Japanese characters and about typographic applications for different situations. You are sure to learn something that you didn't know before from our great authors.
TABLE OF CONTENTS
- Japanese, A Beautifully Complex Writing System
- Respect Thy Typography
- Typography Carved In Stone
- Industrial-Strength Types
- Legitima Typeface: An Experience Of Fossils And Revivals
- When Typography Speaks Louder Than Words
- Weird And Wonderful, Yet Still Illegible
- Font Wars: A Story On Rivalry Between Type Foundries
- Hands-On Experience: The Rehabilitation Of The Script
- Formats: PDF, EPUB, Kindle (DRM-free)
- Pages: 131
- Language: English
- Released: April 2013
- Publisher: Smashing Media GmbH
- ISBN (PDF): 978-3-943075-54-0
- ISBN (EPUB): 978-3-94454000-9
- ISBN (KINDLE): 978-3-94454001-6
Excerpt From Chapter 2
Respect Thy Typography — by
Good typography shouldn’t have to rely on ornamental crutches to stand tall. Yet despite all the tools and knowledge available to us, we readily embrace a flourishing, decorative typography, with cheap tricks used in a misguided attempt to make it “pop”. This ancient art may rapidly be gaining popularity, but are we paying it the respect it deserves?
Excerpt From Chapter 6
When Typography Speaks Louder Than Words — by
Clever graphic designers love to use typography to explore the interaction between the look of type and what type actually says. In communicating a message, a balance has to be achieved between the visual and the verbal aspects of a design.
Sometimes, however, designers explore the visual aspect of type to a much greater extent than the verbal. In these cases, the visual language does all the talking. This chapter explores when the visual elements of typography speak louder than words.