SmashingConf Barcelona 2016

SmashingConf Barcelona 2016

A warm welcome to the 2nd annual SmashingConf Barcelona, taking place on October 25th-26th, right at the sunny Mediterranean seaside. Come join us at the one-of-a-kind Palau de la Música Catalana, a design wonder, classified as heritage of humanity.


A Community Event For Web Designers

We'll be keeping to our trademark mission, to make SmashingConf a unique, valuable and friendly event for everybody involved. We always keep a strong focus on practical, actionable learning—with speakers packing as many useful techniques, tips and tricks into their sessions as possible. We don’t care about volatile trends and we don’t believe in overnight success stories. Every success requires hard work and many failures along the way. There are lessons learned, takeaways, and problems solved.

With a lineup of 17 brilliant speakers and the best scenarios to offer you a valuable and unforgettable 1 track, 2 full conference days and 6 workshops. Our mission is to explore real-life web design problems and techniques that are relevant and applicable to your work straight away. Join us for a few special days of friendly conversation, learning and new ideas — we'd love to see you there!


Some speakers aren’t fond of it, some speakers love it, but we thoroughly curate every single talk and work alongside our speakers to make sure it fits nicely within the overall theme of the conference. For our Barcelona Conference, we've put together a line-up that'll make your jaw drop!

Tuesday, Oct. 25th

  • Marcin Wichary
    To Hell For Type Medium
  • Val Head
    Designing Meaningful Animation
  • Colin McFarland
    Implementing A Culture Of Experimentation Skyscanner
  • Tammy Everts
    The Small Things That Add Up: How To Find What Design Factors Influence Conversion Rates SOASTA
  • Stephen Hay
    From Deception To Clarity
  • Sara Soueidan
    SVG In Motion
  • Peter Sunde
    Technology Is Neither Good Nor Bad: You Are The Pirate Bay
  • Jeremy Keith
    Resilience Clearleft

Wednesday, Oct. 26th

  • Mystery Speaker
    (Someone you definitely know, and respect)
  • Laura Elizabeth
    From Pages To Patterns: How Pattern Libraries Are Changing The Face Of The Web Design Academy
  • Jonathan Snook
    Responsive Web Apps With Container Queries
  • Jen Simmons
    Revolutionize Your Page: Real Art Direction On The Web Mozilla
  • Adrian Zumbrunnen
    Designing Choice
  • Christian Holst
    Conversion Rate Optimization Techniques In Ecommerce Baymard
  • Maciej Ceglowski
    The Website Obesity Crisis Pinboard

Smashing Workshops

Our workshops offer the opportunity to get to grips with new ideas and techniques in real depth, with a full day spent on the topic of your choice. It’s a great way to round off your conference experience, and we provide lunch, too. By registering for a workshop while buying your conference ticket, you save $100 on the regular workshop ticket price.

Smashing Workshops on Monday, Oct. 24th, 2016

Sara Soueidan on Mastering SVG

Sara SoueidanOctober 24th SVG is the new big thing in web design today, and for a good reason. In this workshop, Sara will go through an entire SVG workflow from creating, exporting and optimizing SVGs, to styling and animating them. Read more...

Stephen Hay on Responsive Design Workflow

Stephen HayOctober 24th Forget fixed-width Photoshop comps and overproduced wireframes. Yesterday’s web design deliverables fail to take into account the demands of responsive web design. Stephen will introduce a new workflow for today’s web. Read more...

Vitaly Friedman on Smart UX Design Patterns

Vitaly FriedmanOctober 24th In this brand new workshop, Vitaly Friedman (editor-in-chief of Smashing Magazine), will cover practical techniques, clever tricks and useful strategies you need to be aware of when working on responsive websites. From responsive modules co clever navigation patterns and web form design techniques; the workshop will provide you with everything you need to know today to start designing better responsive experiences tomorrow. Read more...

Smashing Workshops on Thursday, Oct. 27th, 2016

Jonathan Snook on Scalable and Modular Architecture for CSS

Jonathan SnookOctober 27th The SMACSS Workshop is a full day of instruction and exercises on writing HTML and CSS using a flexible and modular approach that will improve team efficiency and minimize problems with growing projects. Read more...

Christian Holst on Hands-on Checkout Optimization

Christian HolstOctober 27th In this full day checkout optimization workshop Christian Holst, research director at the Baymard Institute, will share their newest checkout usability test findings, uncovered during the past 7 years of large-scale testing of e-commerce sites and from working with clients like Etsy, Office Depot, Sears, Kohl’s, Nike, John Lewis, Carnival, T-mobile,, The North Face, etc. Read more...

Vitaly Friedman on Responsive Design, Clever Tricks And Techniques

Vitaly FriedmanOctober 27th In this full-day workshop, Vitaly Friedman, editor-in-chief of Smashing Magazine, will present practical techniques, clever tricks and useful strategies you need to be aware of when working on any responsive design project. Most techniques are borrowed from mid-size and large-scale real-life projects, such as large eCommerce projects, online magazines and Web applications. Read more...


The home of the conference will be one of Barcelona's most magnificent buildings – the Palau de la Música Catalana – built from 1905 to 1908. It was built by the architect Domènech i Montaner and his team of associates. The team included some of the foremost artists of the age, including Pau Gargallo and Eusebi Arnau, who created the sculptures.

The Palau is a masterpiece of the Catalan modernist archictecture and represents an essential reference in the cultural and social life of Barcelona today, as well as an artistic landmark of outstanding beauty and a highly prestigious music venue.

Our workshops will take place in the ELISAVA School of Design situated in Les Rambles, one of the most famous and colorful places in Barcelona!

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