SmashingConf San Francisco 2016 (Waiting List)

SmashingConf San Francisco 2016 (Waiting List)

The rumors are true! In 2016, SmashingConf is headed back to the sunny shores of West Coast US, and this time it's the one and only San Francisco. An intimate, hands-on conference experience with lots of learning and networking — this one is going to be a game changer. Seriously.


A Community Event For Web Designers

On April 4–7, 2016, we kindly invite you to join us for four days of web learning and a fantastic company. A two-day, single track conference (5th and 6th April) will be flanked by two days of optional full day workshops (4th and 7th) giving us all the opportunity to delve deeper into our subject of choice. Expect real life web design problems, projects and techniques, designed and curated to be instantly applicable to your daily work.

In return for a few days out of your busy schedule, we promise an inspiring, diverse line up, with relevant, forward-thinking topics, and the friendliest atmosphere you’ll ever find at a conference. Hope to see you there!


Some speakers aren’t fond of it, some speakers love it, but we thoroughly curate every single talk and work alongside our speakers to make sure that each talk fits nicely within the overall theme of the conference. For our San Francisco Conference we've put together a line-up that you won't believe.

Smashing Workshops

Our workshops offer the opportunity to get to grips with new ideas and techniques in real depth, with a full day spent on the topic of your choice. It’s a great way to round off your conference experience, and we provide lunch, too. By registering for a workshop while buying your conference ticket, you save $100 on the regular workshop ticket price.

Smashing Workshops on Monday, April 4th, 2016

Susan Weinschenk on “How To Get People To Do Stuff: The Science of Motivation And Persuasion In Design

Susan Weinschenk You want people to use the products you design. You want them to download the app, click on the “Buy Now” button, and/or recommend your product to a friend. How do you design so that people will take the target action you want them to take? How do you design so that they want to take that action? What if you could use the science of motivation and persuasion when you design? Read more...

Harry Roberts on “CSS Architecture for Large-Scale UIs

Harry Roberts Ten years ago most websites were small affairs, with perhaps a handful of pages and very simple designs. Today, - however, -the majority of websites are very different beasts... There’s no denying that web -sites, -services and -apps are getting much bigger; more views, more pages, more layouts, more browsers on more devices, more developers contributing to codebases: it’s time we levelled up our CSS. Read more...

Tim Kadlec on “Building Performant Websites

Tim Kadlec In this full-day workshop, Tim will explore the techniques and tools you need to begin building better performing sites right away. Performance is a critical consideration for online experiences. Read more...

Smashing Workshops on Thursday, April 7th, 2016

Dan Mall on “Responsive Design Workflow

Dan Mall In this workshop, Dan will share insights into his responsive design workflow for clients like Crayola, O'Reilly, TechCrunch, Entertainment Weekly, and more, with techniques and strategies that can help you get things done well, within budget, and on time. Read more...

Vitaly Friedman on “Smart RWD Patterns & Front-End Techniques

Vitaly FriedmanIn this full-day workshop, Vitaly Friedman, editor-in-chief of Smashing Magazine, will present practical techniques, clever tricks and useful strategies you need to be aware of when working on any responsive design project. Most techniques are borrowed from mid-size and large-scale real-life projects, such as large e-commerce projects, online magazines and Web applications. Read more...


The Fort Mason Center, a bay-side complex of renovated military buildings, set at the hub of America’s first urban National Park, provides the perfect backdrop for SmashingConf, as we blend modern technologies with historic charm.

Combining a magnificent setting and views across to the Golden Gate Bridge and Alcatraz, with cultural activity for people of diverse interests and backgrounds, the Fort Mason Center enables visitors to discover all the vitality and diversity that make San Francisco one of the most exciting cities in the world.

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