Successful Freelancing For Web Designers

Successful Freelancing For Web Designers

If you are thinking of freelancing or are close to surrendering to your workload, then this eBook will be a treasure chest for you. Realizing that you have made the same mistakes as many before you can be a relief. Read up on how to pitch like a pro and handle your finances properly. Get precious tips on a key issue in freelancing: communication with clients and partners. Compelling marketing strategies will brighten your future, win contracts and make your business profitable.


Being a great web designer or developer is one thing – running a successful freelance business another. Whether you already have work experience in companies or you’ve just graduated from design school: Being self-employed entails a number of tasks you most likely didn’t have to deal with so far. As a freelance web designer you also have to be a project manager, office administrator, accountant, controller and IT expert. Juggling all of these, among most designers not exactly popular, tasks while conceiving creative ideas and producing splendid websites, can be very arduous. To help you with this feat we have compiled 21 selected (+2 exclusive) articles about successfull freelancing offering you invaluable tips and guidelines from professionals in web design. The focus lies on communicating with clients and co-workers, including marketing strategies and pitching, as this tends to be most problematic for freelance web designers.We hope this carefully edited and especially illustrated eBook will make you even more successful and helps you master “juggling”.


  • Part 1—Basic Skills of Freelance Web Designers — Essential Habits of An Effective Professional Freelancer
    • Common Questions of Web Designers
    • The Designer Who Delivers
    • Critical Mistakes Freelancers Make
    • The Importance of Customer Service
    • Creatively Handling the Admin Side of Freelancing
    • Pitching Like a Pro
    • The Finances of Freelancer
  • Part 2—Communication with Clients & Partners - How to Identify and Deal With Different Types Of Clients
    • How to Improve Designer-Client Relationships
    • How to Communicate with Developers Effectively
    • How to Educate Your Clients on Web Development
    • How to Explain to Clients that They Are Wrong
    • How to Respond Effectively to Design Criticism
    • How to Persuade Your Users, Boss or Clients
    • How to Create the Perfect Client Questionnaire
  • Part 3—Marketing – Convincing Strategies For Freelancers - Getting Clients: Approaching the Company
    • Converting Prospects into Clients
    • Marketing Rules and Principles for Freelancers
    • How Many Ideas Do You Show Your Clients?
  • Part 4—Contracts & Pricing - Freelance Contracts: Do’s And Don’t’s
    • What’s In A Price: Guidelines For Pricing Web Designs
    • Quality-Price-Ratio in Web Design

Technical Information

  • Formats: PDF, EPUB, Kindle (DRM-free)
  • Pages: 230 (PDF)
  • Language: English
  • Released: June 2010
  • Publisher: Smashing Media GmbH
  • ISBN: 978-3-943075-05-2

Excerpt From Chapter 1

Essential Habits of An Effective Professional Freelancer — by Rob Smith

There’s very little to stop anyone becoming a freelancer. In a highly competitive and, in most places, saturated market, you need to make sure your reputation as a freelancer is well-managed and continues to grow. It’s very possible to get a good reputation without being the best in the world, and it’s even easier to lose that reputation. In this article, we’ll explore 15 habits that are essential in helping freelancers effectively safeguard and grow heir reputation, and we’ll also discuss how to make freelancing work for you.

Excerpt From Chapter 2

Common Questions of Web Designers — by Andy Rutledge

Skill in design is only part of what defines a competent professional. Professionalism is also measured by integrity, preparedness in handling and interacting with clients, and breadth of understanding in the myriad of issues that will confront you in the course of working with others (whether clients, co-workers, employees or others). Professionalism is also measured by how well you uphold ethical standards in making the difficult decisions in very area of your work.

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