Joe Leech on How to Design With Science Without Losing the Magic (Oct.19th 2015)

Joe Leech on How to Design With Science Without Losing the Magic (Oct.19th 2015)

We've all had that experience, that feeling when we poured our heart and soul into some UX or design work only for it to be not taken seriously, criticised or worse, ignored.


How telling stories, understanding business, talking data & numbers and psychology can all be used together to get good design done. All the time making sure we don't loose that magic inherent in great design.

We'll look at approaches to plan, advocate and explain your ideas and design with confidence to get buy-in from the project team or client to ensure the user experience is the best it can be.

For your projects, you'll be able to:

  • Support users to do what they want and expect (and you want them) to do,
  • Improve metrics and success of your website, product or app,
  • Reduce support requests,
  • Make your customers fall in love with your product,
  • Look really smart amongst your peers.

Practically, You'll Learn:

  • Why match design to behaviour and what goes wrong when you don't,
  • The psychology theory behind how people model a task/the world around them,
  • The tools to understand and map the way people model a task (we'll create some amazing charts to share the models),
  • How to match your design to the map/model and make it a success,
  • Mapping and designing the details as its these that count.

Workshop Schedule

  • 8:30 Doors open, Registration
  • 9:00 Introduction & Kick-off
  • 11:00 Coffee Break
  • 12:30 Lunch
  • 13:30 Afternoon Session
  • 15:00 Coffee Break
  • 17:00 The End, Networking

Workshop Includes

  • Snacks and drinks during the whole day
  • Tea and coffee
  • Lunch
  • Paper and pen/pencil

What do you need?

You'll need to be a designer, developer or product manager interested in making your stuff better. You'll need to care about doing the right thing and want to understand how people tick. There's no black hat psychology trickery going on here. Enthusiasm is a must as is a pen, paper and a mobile/tablet to look stuff up. Laptops not encouraged. There's no hiding behind screens here.


Our workshops will take place at the ELISAVA School of Design in Barcelona. The workshop will be running from 9:00am-5:00pm on Monday, October 19th.

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