Visual Thinking Through Sketchnoting Workshop

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  • Joe Leech on "Designing with UX & Psychology"

Smashing Conference Workshop: Joe Leech on "Designing with UX & Psychology" (March 17th 2014)

Quick Overview

In this workshop, we'll look at how people build models of the world around them. We'll go right back to the basic psychology theories underpinning planning, decision making and perception. We'll build from there on how users decide what to do in certain situations and why many websites fail because they don't match the model the user has for how a task will work.

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Full Product Description

For your projects, you'll be able to:
  • Support users to do what they want and expect (and you want them) to do
  • Improve metrics and success of your website, product or app
  • Reduce support requests
  • Make your customers fall in love with your product
  • Look really smart amongst your peers

Practically, you'll learn:
  • Why match design to behaviour and what goes wrong when you don't
  • The psychology theory behind how people model a task/the world around them
  • The tools to understand and map the way people model a task (we'll create some amazing charts to share the models)
  • How to match your design to the map/model and make it a success
  • Mapping and designing the details as its these that count

You'll need to be a designer, developer or product manager interested in making your stuff better. You'll need to care about doing the right thing and want to understand how people tick. There's no black hat psychology trickery going on here. Enthusiasm is a must as is a pen, paper and a mobile/tablet to look stuff up. Laptops not encouraged. There's no hiding behind screens here.

Workshop Schedule
  • 8:30 Doors open, Registration
  • 9:00 Introduction & Kick-off
  • 11:00 Coffee Break
  • 12:30 Lunch
  • 13:30 Afternoon Session
  • 15:00 Coffee Break
  • 17:00 The End, Networking

Workshop includes
  • Snacks and drinks during the whole day
  • Tea and coffee
  • Lunch
  • Paper and pen/pencil

What hardware/software do you need?
  • Pencils, markers and paper will be supplied.
  • Laptop not encouraged.

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