Marketing Secrets For Web Designers

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Marketing Secrets For Web Designers

Quick Overview

Marketing is an essential part of Web design and knowing its 101 helps designers see their design decisions in a broader context. As jumping in at the deep edge and simply starting off marketing can be quite delicate, "Marketing Secrets For Web Designers" is a companion tailored to the specific needs of Web professionals. Weighing the benefits and perils of common marketing practices, it takes designers by the hand as they develop an understanding of what friendly and appealing marketing is all about.

Along the way the Smashing Magazine authors cover topics such as shaping an innovative brand identity, implementing social media wisely and creating meaningful email marketing campaigns. Furthermore, the eBook features valuable tips for product launches and e-commerce. Of course, analytics and metrics also get their well-deserved attention. As you will discover, marketing is a lot more than plain conversion rates, numbers of sales and generating followers; it is part of the user experience.

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TABLE OF CONTENTS

- Stop Shouting. Start Teaching
by Christopher Butler

- If You Love Your Brand, Set It Free
by Jose Martinez Salmeron

- What Successful Products Teach Us About Web Design
by Yiannis Konstantakopoulos

- Social Media Is A Part Of The User Experience
by Paul Boag

- How To Use Email To Alienate Your Users
by Paul Boag

- How Metrics Can Make You A Better Designer
by Laura Klein

- Keep Your Analytics Data Safe And Clean
by Daniel Waisberg

- It Works For “You”: A User-Centric Guideline To Product Pages
Sarah Bauer

- How To Launch Anything
by Nathan Barry

Formats: PDF, EPUB, Kindle (DRM-free)
Pages: 90
Language: English
Released: September 2013
Publisher: Smashing Magazine GmbH
ISBN (PDF): 978-3-94454042-9
ISBN (EPUB): 978-3-94454043-6
ISBN (KINDLE): 978-3-94454044-3

Customer Reviews (1)

Tom J. :

Good book

I think calling this book marketing "secrets" is a bit of a stretch :) but I very much enjoyed reading it.
Thanks to all the authors!

1

Posted on 9/30/13

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