Smashing Workshop - Pragmatic UX

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  • Smashing Workshop - Pragmatic UX

Marko Dugonjić on "Pragmatic UX" (Berlin, Feb. 17 2014)

Quick Overview

Learn how to use lightweight UX design tools to better understand your users’ needs, quickly prove your concepts, generate discussions, facilitate communication and make design decisions early on and fast. The workshop features engaging exercises that will help you to use each learned tool the moment you step out of the door.

Topics include:
  • User interviews
  • User and brand personas
  • Customer journey mapping
  • Micro-copy
  • Planning responsive interfaces
  • Ad-lib usability testing

Is it for you?
This workshop is ideal for Designers, Developers, Product Managers, Start-up Founders, Marketers or for anyone who builds digital products, regardless of their previous experience.

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Full Product Description

You are a perfect candidate for this workshop**:
  • You are working in a team or with a team on a complex project and want to make informed decisions and make them fast.
  • You are developing your own product and want to broaden your understanding of your customer’s needs
  • You are about to kickstart an app development, but want to prove your concept first
  • You understand that product quality is the precondition for business sustainability and growth
  • Your customers keep asking for more features, but have a hard time articulating their real needs
  • You’ve built everything into your product that your customers requested, but the return of investment is not as high as expected.

You’ll learn how to:
  • Interview users with confidence
  • Get a quality insight into your customers’ needs
  • See your product from a different perspective
  • Take a healthy distance from your own opinion
  • Create a communication style guide for your product
  • Improve conversion rates with smart micro-copy
  • Seamlessly integrate your product into the lives of your customers
  • Set-up page priorities for RWD projects
  • Support your decisions with data
  • Conduct quick usability tests for any digital product from paper sketches to vehicle dashboards
  • Let go of the design artefacts

Will I be a professional UX designer after attending the workshop? A one day workshop cannot replace formal education nor years of experience in the field. However, you will get to learn and understand quite a few trade secrets for improving user experiences.

  • A well rested body
  • An open mind
  • Your e-mail auto-responder is set to on

What hardware/software do you need?
  • Bring your own notebook with you to be able to follow along
  • A smartphone with a basic (free) sketching app
  • All stationery will be provided

About Marko Dugonjić
Marko Dugonjić is a designer, speaker and author based in Velika Gorica, Croatia. As the creative and user experience director at Creative Nights, he improves customers’ digital experiences for both local and international clients. He founded FFWD.PRO, a micro-conference for internet professionals. His favorite pet project is Typetester, an online tool for testing screen fonts.

Workshop Schedule
  • 8:30 Doors open, Registration
  • 9:00 Introduction & Kick-off
  • 11:00 Coffee Break
  • 12:30 Lunch
  • 13:30 Afternoon Session
  • 15:00 Coffee Break
  • 17:00 The End, Networking

Workshop includes
  • Snacks and drinks during the whole day
  • Tea and coffee
  • Lunch
  • Paper and pen/pencil

Club Office
Gustav-Meyer-Allee 25
Building 12, entrance 12.5, first floor (1. OG)
13355 Berlin

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