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  • Responsive Email Newsletter Design with Fabio Carneiro

Smashing Workshop: Fabio Carneiro on Responsive Email Newsletter Design (June 16th 2014, New York)

Quick Overview

Email is still a big deal, and still the best way to connect with your potential customers. With more users opening emails primarily on their mobile devices, making sure that HTML newsletters look fine on small screens is now a must. The problem is that by default HTML newsletters look horrible on mobile devices. Let's fix that.

In this workshop, Fabio Carneiro, the creative mind behind MailChimp, presents clever techniques and strategies for building and testing responsive newsletters, optimize user experience in mail clients and ensuring that the newsletters get through the spam filters. If you need to know the tips and tricks for responsive newsletter design, this workshop is just what you need.


Full Product Description

This workshop is hands-on and messy; throw caution to the wind and forget (most of) what you know about standards-based web-design: you'll get deep into code and development techniques in order to build a good working knowledge of table-based responsive email design. Comfort with HTML and CSS is recommended. Bring a laptop and, if you can, a mobile device (phone or tablet).

What will you learn?
In this workshop, you'll learn how to:

  • Get started with email design by mastering the basics of the craft,
  • Develop great-looking emails using limited HTML and CSS,
  • Build your own email framework using common design patterns,
  • Properly test and troubleshoot your email in a variety of clients,
  • Apply user experience techniques to create emails people actually want to read.

Workshop Schedule
  • 8:30 Doors open, Registration
  • 9:00 Introduction & Kick-off
  • 11:00 Coffee Break
  • 12:30 Lunch
  • 13:30 Afternoon Session
  • 15:00 Coffee Break
  • 17:00 The End, Networking

Workshop includes
  • Snacks and drinks during the whole day
  • Tea and coffee
  • Lunch
  • Paper and pen/pencil

What prerequisite skills do you need?
You don't need to have played with the latest and greatest CSS3 and you don't need to know what a vendor prefix is. You will, however, need to know a selector from a property and have a general understanding of CSS-based layouts.

What hardware/software do you need?
Please bring your own laptop (Mac or Win) with your favorite text editor.

Pencils, markers and paper will be supplied.

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