Successful Freelancing (eBook)

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Successful Freelancing (eBook)

Quick Overview

It didn’t work out as you expected, did it? The freelancing life was supposed to give you more time with the family and free you from that incompetent boss. You even assumed you would be better off financially. Instead, you’re working longer hours and are under constant stress, worrying about various aspects of your business. It has to stop.

If you are thinking of freelancing or are close to surrendering to your workload, then this eBook (eBook#2) will be a treasure chest for you. Realizing that you have made the same mistakes as many before you can be a relief. Read up on how to pitch like a pro and handle your finances properly. Get precious tips on a key issue in freelancing: communication with clients and partners. Compelling marketing strategies will brighten your future, win contracts and make your business profitable.

This eBook is part of the Smashing Freelancing Bundle. If you are eager to learn more about Freelancing, this bundle might be just right for you!

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Full Product Description

Being a great web designer or developer is one thing – running a successful freelance business another. Whether you already have work experience in companies or you've just graduated from design school: Being self-employed entails a number of tasks you most likely didn't have to deal with so far. As a freelance web designer you also have to be a project manager, office administrator, accountant, controller and IT expert.

Juggling all of these, among most designers not exactly popular, tasks while conceiving creative ideas and producing splendid websites, can be very arduous. To help you with this feat we have compiled 21 selected (+2 exclusive) articles about successfull freelancing offering you invaluable tips and guidelines from professionals in web design. The focus lies on communicating with clients and co-workers, including marketing strategies and pitching, as this tends to be most problematic for freelance web designers.We hope this carefully edited and especially illustrated eBook will make you even more successful and helps you master “juggling”.

If you are looking for more information about Freelancing, this eBook might be exactly what you are looking for.


Part 1—Basic Skills of Freelance Web Designers
- Essential Habits of An Effective Professional Freelancer
- Common Questions of Web Designers
- The Designer Who Delivers
- Critical Mistakes Freelancers Make
- The Importance of Customer Service
- Creatively Handling the Admin Side of Freelancing
- Pitching Like a Pro
- The Finances of Freelancer
Part 2—Communication with Clients & Partners
- How to Identify and Deal With Different Types Of Clients
- How to Improve Designer-Client Relationships
- How to Communicate with Developers Effectively
- How to Educate Your Clients on Web Development
- How to Explain to Clients that They Are Wrong
- How to Respond Effectively to Design Criticism
- How to Persuade Your Users, Boss or Clients
- How to Create the Perfect Client Questionnaire
Part 3—Marketing – Convincing Strategies For Freelancers
- Getting Clients: Approaching the Company
- Converting Prospects into Clients
- Marketing Rules and Principles for Freelancers
- How Many Ideas Do You Show Your Clients?
Part 4—Contracts & Pricing
- Freelance Contracts: Do’s And Don’t's
- What’s In A Price: Guidelines For Pricing Web Designs
- Quality-Price-Ratio in Web Design

Essential Habits of An Effective Professional Freelancer—by Rob Smith

"There’s very little to stop anyone becoming a freelancer. In a highly competitive and, in most places, saturated market, you need to make sure your reputation as a freelancer is well-managed and continues to grow. It’s very possible to get a good reputation without being the best in the world, and it’s even easier to lose that reputation. In this article, we’ll explore 15 habits that are essential in helping freelancers effectively safeguard and grow heir reputation, and we’ll also discuss how to make freelancing work for you."

Common Questions of Web Designers—by Andy Rutledge

"Skill in design is only part of what defines a competent professional. Professionalism is also measured by integrity, preparedness in handling and interacting with clients, and breadth of understanding in the myriad of issues that will confront you in the course of working with others (whether clients, co-workers, employees or others). Professionalism is also measured by how well you uphold ethical standards in making the difficult decisions in very area of your work."

  • Formats: PDF, EPUB, Kindle (DRM-free)
  • Pages: 230 (PDF)
  • Language: English
  • Released: June 2010
  • Publisher: Smashing Media GmbH
  • ISBN: 978-3-943075-05-2

You might also want to consider subscribing to the Smashing Library to get immediate access to all Smashing eBooks + Digital Editions at an unbeatable price!

Customer Reviews (1)


Don't read this eBook if you want to do freelancing

If you want to do freelancing, this book will talk you out of it. It doesn't show you a simple way to get started with freelancing. It gives you all the pitfalls of freelancing. It will tell you all the problems you must avoid and all the things you must do. It goes on and on. It gives you too many things to think about without providing a clear roadmap on how to easily get started or how to build a freelance business. It gives you so many barriers that you will never do any freelance work.

It tells you that in addition to being a freelance web designer, you must also be a project manager, office administrator, accountant, controller and IT expert. It goes on and on about all the additional things you must learn to do before you get started, otherwise it's like jumping out of an airplane without a parachute.

What this book is lacking is a simple roadmap to get your first freelance client, or how to grow a small freelancing business, or the real pitfalls to avoid (do a search for "14 mistakes that will kill your independent development shop" to see a great example of this). I can easily understand 14, but this book must have over a hundred little things to do and not do, some are as small as "be friendly" and "be patient" and "be accessible". The important things get lost in all the noise of this book.

I could only read about 1/2 of this book before I just couldn't take it anymore and decided that freelancing isn't for me. It's not the usual quality of the helpful articles that I read on Smashing Magazine. This book is the opposite of Keep It Simple.


Posted on 11/30/14

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