Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products.
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Every now and then we look around, select fresh free high-quality fonts and present them to you in a brief overview. The choice is enormous, so the time you need to find them is usually time you should be investing in your projects. We search for them and find them so that you don’t have to. [Links repaired January/15/2017]
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Compositing is a skill and process that spans the entire spectrum of creative industries. At the high end, compositing boasts its own specialized profession in film and television post production and visual effects. Dedicated software such as NUKE and Shake have taken the craft to powerful levels of its own, leaving behind the relatively basic compositing toolset of Adobe Photoshop. However, for many graphics practitioners compositing is a vital everyday process — and as with all pixel-pushing endeavors, Photoshop remains the entry point and hub to learning and ultimately mastering the fundamentals of this important skill.
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The article will cover 5 main principles which will provide you with the practical guidance how to select, apply and mix different fonts. In the end, you will learn how to pick the right typeface and what it requires.
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An important website has gone down, and sooner or later, heads will turn
to the Web development corner of the office, where you are sitting
quietly, minding your own business, regretting that you ever mentioned
“Linux” on your CV. You need to take action. Your company needs you.
Your client needs you. Here’s what to do.
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For a while now, here on Smashing Magazine, we have taken notice of how many designers are reluctant to embrace the new technologies such as CSS3 or HTML5 because of the lack of full cross-browser support for these technologies. Many designers are complaining about the numerous ways how the lack of cross-browser compatibility is effectively holding us back and tying our hands — keeping us from completely being able to shine and show off the full scope of our abilities in our work. Many are holding on to the notion that once this push is made, we will wake to a whole new Web — full of exciting opportunities just waiting on the other side. So they wait for this day. When in reality, they are effectively waiting for Godot.
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When people think about how to start screencasting, they often forget that screencasting is not only a very interesting way of showing something quickly, comprehensibly and easily; it’s also a way of advertising their products. It’s a shame to see how many websites out there lack a beautiful looking screencast, as this can make products look a lot more attractive to potential customers.
What most hobby screencasters don’t know, is that screencasting is not simply the act of sitting down and recording the screen; simple screen recording was something we did four to five years ago. Screencasts have a long history, starting from “I just record my screen” to the fancy product demos you see today. Nowadays, a screencast is almost necessary for start-ups and new products, especially in the tech business.
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Getting t-shirts printed is an ideal way to promote your business, organization or event. They are a promotional item that people can actually use, and they have the added bonus of being an advertisement for you. In this post, Adobe Illustrator will be used to create a three-color screen print using a fictional company logo, and have it set up to allow a screen printer to easily print the color separations that create the separate screens for each color print.
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As a Web designer you’re undoubtedly familiar with CSS, the style sheet language used to format markup on Web pages. CSS itself is extremely simple, consisting of rule sets and declaration blocks—what to style, how to style it—and it does pretty much everything you want, right? Well, not quite. [Links checked March/06/2017]
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Post-production might well be the most underappreciated part of creating 3D visualizations. It gives you the power to easily make some changes; put in the sky you like, add some dirt, make the colors more vibrant and even correct some little mistakes in your 3D mesh.
Most of the traditional 3D artists tried to do as much as possible wihtin their 3D package since these packages were not focusing on post, but rather on the 3D products themselves. Rendering masks for the different color corrections one would like to do was a painstaking job of fixing the lighting and materializing — making artists choose to do most of the work in 3D (such as adding dirt and textures) and so leaving only color correction for post-work. The techniques and styles of correcting images in post-production have changed a lot over the last couple of years.
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